Disney is not the land where dreams are made: It is the internet!
Not all internet wealth comes from hard work or specialised business systems. A lot of it has come from simply sharing fun stuff. If you are not yet aware, cats dominate the internet. Some say that the internet was just invented to share funny cat pictures and videos.
Their popularity can be seen everywhere. Today I wanted to talk to you about a family who have generated a whopping $100 million within two years thanks to their less than happy cat. The cat itself is probably very happy but it has a face which always looks sad and grumpy.
Introducing the internet sensation… Grumpy Cat!
According to the UK newspaper The Independent (December 2014) Grumpy Cat’s owner Tabatha Bundesen and her family have reportedly earned $100 million which is a cool £64 million in real money.
Tabatha now 30 said:
“What she’s achieved in such a short time is unimaginable and absolutely mind-blowing. I was able to quit my job as a waitress within days of her first appearance on social media and the phone simply hasn’t stopped ringing since.”
Grumpy Cat whose real name is Tadar Sauce earned more in 2014 through merchandise sales, advertising and other revenues than the world class professional Cristiano Ronaldo who earned an estimated £27.1 million and Gwyneth Paltrow whose income for 2013 was around £12 million.
That is incredible! It all started when they put a picture on the popular website Reddit. People accused the picture of not being real and that it was ‘photoshopped’ so Tabatha recorded a few videos and added them to YouTube. Those videos went viral and the rest is history as they say.
The Original Grumpy Cat!
Just look at this video. It has had nearly 20 million views!
Grumpy cat has her own website, she has nearly 140 products in her online store split into departments like ‘Electronics’, ‘Clothing’ and ‘Home & Pets’.
She has been in her own movie “Grumpy Cat’s Worst Christmas Ever”, which was produced by Lionsgate –– the people behind several Jason Statham movies –– she has a couple of books on Amazon, one which was a New York Times bestseller, that are doing very well.
She even has her own range of coffees called ‘Grumppuccino’ which are available to buy in over 100 stores across the US.
Why I am saying she has I don’t really know as she has done very little herself. A lot of this is down to Tabatha and Grumpy Cat’s agent Ben Lashes. Ben is a self-proclaimed ‘meme manager’, whatever one of those are. He has turned the public’s love for funny cat images and videos into cold cash. He has managed other popular online cats including Keyboard Cat and Nyan Cat.
Since Ben took over managing Grumpy Cat he has created a brand that has grown landing them the book and film deals as well as Grumpy Cat now being the official ‘Spokescat’ for Friskies. A deal with Nestle Purina PetCare what would be worth a small fortune.
Grumpy Cat is not the only cat to become an internet sensation and she certainly wasn’t the first. It is now generally accepted that posting a picture to Reddit, Twitter or Facebook or a video to YouTube can launch an internet sensation.
YouTube has generated millions of dollars for people because it allows average joe public to get their homemade videos out in front of millions of people.
Some YouTube stars can earn more than Hollywood films and stars. Especially when you consider the return earned on products with the difference in layout costs.
Hollywood spends millions to make millions whereas Felix Kjellberg AKA PewDiePie, a Swedish video game commentator, would spend a miniscule amount compared to Hollywood and yet it is reported that he can make as much as $7.4 million in a year thanks to his YouTube based business.
So the questions are: Do you own a pet? Do you own a video camera? (smartphone will do) Do you want to make money doing something which is fun?
If the answers to all three questions are yes then you could be the next internet sensation like Grumpy Cat. Who knows?
But what we do know it that no one will ever know if they never try.