Category Archives: Learning & Education

Can You Outsource Your Way To Wealth?

Starting a new online business can be hard, it can require a lot of time and often a lot of money. Strange as it may sound, especially if you are short of spare cash, but paying people to do a lot of the work can – in the long run – be more economic for you.

If you are already working in a job and earning money then why not put some of those earnings aside to help build your online business? Especially if there is a chance of overtime, the extra money from doing a job you know inside out can really fund a business forward. I have a great example of how doing it yourself can cost you dearly.

A close friend of mine was once owner of a large building which he was converting it into apartments and shops. He was a very in demand electrician and had a lot of work that he could have done in the evenings and weekends. But instead he decided to spend his weekends and evenings working on his property. He would do all of the plumbing, a lot of the woodwork and decorating.

Partly to save money and partly because he wanted to do it. Maybe for the accomplishment or simply for the ego but he wanted to basically self build the whole project. Which is great but… even after fifteen years it never got finished! Eventually he had to sell the property to pay off debts the project had accrued. It sold for a loss and not all debts were paid off. So why am I telling you this?

As an in demand electrician, working for big factories and the farms in the area, he was charging more per hour than what the other trades were charging. He had a lot of work to catch up on with a lot of potential extra overtime work in the evenings and weekends.

Had he decided to really throw himself into the electrical work in the evenings and weekends as well as during the week instead of working on his project, he would have earned a lot more than what was needed to pay joiners, plumbers and decorators to do the work. Plus the work would have been done and finished a lot quicker. The whole project would have been finished in less than five years in my opinion.

As a joiner I did some of the work and watched as the project changed from one badly planned idea to another and then not getting finished. Not one of the tasks were fully finished, two flats in one part of the complex were finished but the stairway to them hadn’t been decorated or had the skirting boards and flooring finished. This was repeated across the whole building.

If you want to develop an old building or build a family home would you do all of the trades yourself such as the electrics, joinery, roofing, bricklaying, plastering and plumbing? Most people can just about manage the decorating but would you try and do everything yourself? If you were doing a day job and had very little building skills how long do you think it would take you to finish your project?

Property developers do the same thing, their business is to convert old buildings or build new ones but they generally use the skilled trades people to the work while they focused on the marketing and selling of the business.
doc-savageAnother story I want to share is the one about the pulp fiction writer Leslie Dent. If you have been reading our posts on this blog you will know that I have talked about pulp fiction writing before.

How One Man Generated $746,256.61 In 2014 Using What Was Thought To Be An Outdated Business Model

For the self published author or publishing company it has become very profitable. Lester Dent was the creator and main author of the series of novels about the superhuman scientist and adventurer, Doc Savage. The 159 novels written over 16 years were credited to the house name Kenneth Robeson.

The publishing company Street and Smith  published 181 Doc Savage novels before it ceased publication in 1949. Dent wrote around 160 of the Doc Savage books and was paid around $500 per novel which is a huge amount of money back in the 1930s and 1940s. Today it has an equivalent spending power of over $6,800.

But here is the thing, Street and Smith banked on earning far more back because they would print the stories on cheap paper and then sell them for 10c originally to a mass market. Pulp fiction magazines and novels were huge back in the mid twentieth century. They would sell tens of thousands if not hundreds of thousands of the magazines. Of course this would add up to a substantial profit.

Smith and Street were the publishers, their business was publishing adventure stories for the masses but they themselves – Mr Street and Mr Smith – did not write the stories themselves nor did they design the cover art. They outsourced the whole thing and it was a very profitable business.

The internet is now a global concern, you have access to people all over the world with the skills that you need. There are web designers, article/ebook/ghost writers, video producers, content creators, WordPress developers, software developers, artists, ebook designers and social media managers to name a few available to use – and often at a great price.

For $10-15 dollars you could have a fairly good short article written while you get paid by work. Do this daily or weekly and you could be growing an online business fast.

So if you are thinking of building an online business, maybe a simple Cash Curator style website or maybe a bigger authority niche website I would recommend that you have a good think about whether you should outsource much of the main work like writing website content and social media management otherwise you may end up like my good friend… with an unfinished project that has cost you a lot of time and money and is worth less than when you started.

Looking To Fund A New Project Or Business? Maybe You Need KickStarter

I did wonder whether I should call this article ‘How To Generate $3 Million In 26 Days’ but that is a little misleading even though it actually happened . (Read On)

I was recently wondering how people could fund new projects when they do not have much spare capital and would rather not have a bank or business loan which would mean repayments.

I remembered about the new world of ‘crowdsourcing’  (also crowdfunding) as it is known which has change the way many people get their projects funded and started.

Crowdsourcing itself is not new, there have always been groups of investors and ‘angels’ willing to lend capital to new projects that they believe have potential to give a return but the new form of online funding is different in the way that it now allows large numbers of fans to donate money to a project they believe in or want to see happening in exchange for the product itself, and in some cases just to give and see something special happen.

There are several websites online that allow the general public, people like you and I, to donate money to up and coming art, music and technology projects including films.

There have been a few films that had not been given the backing by the big Hollywood studios but were made because they were backed by eagre fans wishing to see the film become a reality. Iron Sky from 2012 being one of them. (Click the Play button below to watch the trailer for Iron Sky)

When you have a product that a lot of people want to ‘have’ or ‘see’ then many of those fans will be compelled to donate otherwise it might not get made. The great thing about crowdsourcing is that you set a desired amount that you need and if you hit that amount you get the money but if you don’t then those who were willing to donate are given their money back.

How To Generate Over $3 Million In 26 Days The Cyanide & Happiness Story

I was recently looking at crowdsourcing campaign by the guys behind the brilliant Cyanide & Happiness online comic strip. I love these guys and wrote about them previously in this article: Becoming A Funtrepreneur: Building An Online Business Promoting Fun Stuff

The guys have been wanting to create a card game using their comic characters and so they set about running a crowdsourcing campaign to get funding as seen in the image below.

cyanide and happiness kickstater 1

Did you notice how much people have pledged to back the project? It says it in the bottom right corner… if you didn’t see it take a look at the screenshot below.

cyanide and happiness kickstater 2

Yes, you read that right! Take another look at that final total below…

cyanide and happiness kickstater 3

They set a goal of $10,000 which should have been enough to get the game made and have ended up with 63,758 backers who have pledged over $3 million dollars! That is insane!

They ran their campaign on the KickStarter.com website which finds backers for new projects, campaigns run for 26 days. As I said earlier, within 26 days these guys generated over $3 million!

Kick Starting Your Project & Product Venture With KickStarter

kickstarter logo

Today there are 5,340 live projects looking for funding on KickStarter: the screenshot below shows you some of the projects which are looking for backers.

kickstarter 1

These are some of the most popular ones and you can see that they have reached their funding goals as it shows you the percentage that they have hit. 100% is as you would expect the full goal and as these screenshots show these projects have gone over just as Cyanide & Happiness did.

In the screenshot above there is one project which has hit 2939% which is just incredible.

kickstarter 2

There are 15 categories to choose from, if you want to get crowdfunding from people your product must fall into one of these categories on KickStarter.

kickstarter 3

In many ways this can be seen as creating an audience for your product and pre selling it before it is complete.

There is one guy called Grek Pak who is promoting a guide to using KickStarter as seen below and he has gone well over his set goal… and he still has 23 days to go. He has sold his book probably before he has finished writing it.

kickstarter 4
He has used KickStarter before several times and is the guy behind the very successful ‘Code Monkey Save World’.

greg pak
“Code Monkey Save World, a graphic novel based on the songs of internet superstar musician Jonathan Coulton, became Kickstarter’s highest grossing original comics project of all time in 2013.” – KickStarter

What Makes A Successful KickStarter Campaign?

There are some really cool projects on KickStarter like those by Cyanide & Happiness and Greg Pak but there are some really bad ones too like the one shown below.

kickstarter 5

The guy has 57 hours to go and has only had $1 pledged so far to bring his ‘Ultimate Salad Spoon’ to the world. It is a shame really as he has been working on the project for a long time and is very excited about it… but it seems no one else is!

The success of your campaign on sites like KickStarter are down to two things really,

  1. The quality of the project
  2. The way you share it out.

For Cyanide & Happiness it wasn’t too hard, they have a HUGE following and I do mean huge, they have their own website, they have millions of followers on social media and go to comic conventions so they can inform their fans of their campaign and share the details with millions of eagre fans.

The guy behind the ‘Ultimate Salad Spoon’ might not have such a following and to be honest, may never get a decent following… after all, it is just a salad spoon!

The screenshot below shows a campaign for a music dance caravan called The BOOM BOX in Montreal Canada.

kickstarter 6

With 20 days still to go they have over half of the backing they need.

Incentives, Videos & A Great Write Up

When people pledge to back a project they can chose one of several options set up by the project owner. When scrolling down the campaign page you will see the options to the right of the page.

kickstarter 7

Pledges are for different amounts and for different amounts you get different things back in return. For the Boom Box project owners their minimum pledge is $1 and for that a pledger would get…

boom box pledge

…basically they get nothing for their donation apart from gratitude. If backers pledge money in the other options they get sent things like stickers, phone call to say thank you and videos of the team dancing in front of the Boom Box caravan.

For the Greg Pak project the minimum pledge is $12 and for that the backer receives…

greg pak pledge

… a PDF copy of the book he is writing. If people pledge from the other options they get extras like copies of his other books in PDF form.

The extras and bonuses that you offer help to get better pledges but as you can see you can ask for very small amounts and offer a sincere thanks and nothing else.

I cannot say whether you could generate a few thousand dollars by asking for a few thousand people to donate $1each in return for gratitude within 26 days. Unless your product was groundbreaking and going to change people’s lives I doubt you would do it.

Depending on what your project is at least the people who pledge should get a copy of it, for example if you were looking to write a book then they should get a PDF version even if you were planning to get a physical book printed, the lower pledges should get a a shorter PDF version.

Campaigns that have an intro video have a better success rate than those that don’t.

kickstarter 9

Creating a video that is hosted on the campaign page along with a very detailed and clear write up will help you have a successful campaign.

Before starting a campaign it would be wise to plan out everything such as the video, incentives and the write up otherwise it is very likely to flop. You could test out the system asking for just a couple of hundred dollars before trying to run a larger campaign for several thousands.

The question is what is it that you want to get funded?

Is Waiting For Your Mentor To Show You The Way Wasting Your Time And Money?

Today’s article was inspired by an article I read last week. The author showed us a few stats by marketers who had sold information products online, these stats were the numbers of people who had bought products but had not started to do anything online even though they had been interested in the internet marketing scene for more than 6 months..

fb-group-nh

In a nutshell, people were buying products but not doing anything with them, they were just not taking action. The cause for this they believed was that these people were still waiting for that ‘better’ product to come out, the one where they need do nothing and the mentor/product creator would show them how to make a lot of money fast without doing much at all.

We Minions know this well, we see a lot of people who buy products but expect that they will be shown a super fast magic formula where they set it running before going to bed with one click of a button and then wake up the next day with a bank account full of cash.

It doesn’t happen like that, you need to do something!

What is amazing is how long some people will wait to find that magic formula and how much they spend trying to find it. Some people spend so long that had they actually done some work and focused on building a business they would have probably built a very successful online business by now…. one that they would be very proud of and possibly exceed what they really thought was possible.

Head Minion once said to me  …“Some people spend 7 or 8 years trying to make “20K Overnight” … and end up with nothing. Ironically, if they had instead started by making an unspectacular £5 or £10 a day and building up over those same 7 or 8 years … guess how much they’d probably be making by now ?”

This is true, people are so hell bent on wanting to suddenly earn £20,000 that they will wait many years for that system to come out or their chosen mentor to show them when they could have started and built up a very profitable business in that time.

Scott DeLong is the guy who started ViralNova, working from his bedroom he grew the site from nothing to a site generating hundreds of thousands of dollars per month within 8 months.

viralnova scott delong

He started by working 16 hours a day and when it really took off he paid 2 freelance writers to help create the content. This home based business with a team of only 3 people not only generated millions it was sold for a staggering $100 million to media company Zealot Networks 2 years later… within 2 years he went from zero to $100 million!

Scott had this to say about people following specific mentors.

“I didn’t have any direct mentors holding my hand along the way. I don’t think that’s as important as just always keeping an open mind, talking to as many people in the industry as possible, and striving to be the best. You definitely need to learn from others to succeed but an actual mentor? No, not really. Some of the best ideas you’ll ever have, however, will be sparked by a random conversation. So always keep your mind open and talk to other successful people every chance you get.” – Source NicheHacks.com

Whatever it is that you want to do in life, you cannot beat good old fashioned ‘taking action’, you really cannot change things unless you do something. For example If you want to sell your home and move abroad then you need to finish off those jobs in the house and put it up on the market otherwise you will still be in the house many years later wondering where the time went and why you were not enjoying a foreign lifestyle.

If you want to learn how to speak a foreign language or learn how to do computer coding then you will need to either go to a specialise class or sit down and learn at home away from all distractions.

You have to work at things and everyday that you wait for that super fast system to be shown to you is a day missed building up a profitable business. At least make a start. I know you need to learn new things and implement them but learn and do as you go along.

Experience of doing something is a great educator, you learn by doing so if you want to build a business online start doing instead of waiting.

I now get paid to write but before I started to earn from this business way back in 2009 I began writing on a blog, I started to write down all kinds of stuff related to this industry and learn how to write long interesting articles.

While blogging I learned how to use WordPress including changing themes, adding plugins etc and I learned how to share my stuff over social media which meant learning how to build profiles and pages.

I also learned how to create video tutorials and podcasts and this was all before I began to make money from these skills. I even paid for a few courses and information products (I still do today… knowledge is power!) but I didn’t just read them and wait for the next ‘better’ thing to come out, no I took action and implemented what I had just read.

the digital academyI wasn’t expecting to make a lot of money, I just wanted to learn and test the ideas that I had been studying. It was this testing, learning and doing which actually started to make the money. I could have read articles, eBooks and watched videos and done nothing while I wait for a better system to come out but I didn’t… otherwise seven years on I would still be doing what I wanted to escape from which was working in a noisy dusty joiners workshop.

If you want to make money online, build a second or main business online then the first course of action might be to think about what it is that you want and maybe realign your expectations to a more realistic way of thinking.

Instead of hoping to be making £20,000 by this time next week, try and focus on making £10 online by this time next week and then aim to reproduce that the following week and then double it. Keep focusing on keeping the income flow doubling but don’t put pressure on yourself… if you struggle to keep doubling the earnings keep trying to make a consistent weekly/monthly amount.

You are building a business here and not trying to win the lottery, if that is what you want then pop off to the local newsagents and buy new lottery tickets each week but if you are serious about building an online business… get started and work at it.

Otherwise the only thing that is stopping you from succeeding is yourself, waiting for your chosen ‘Mentor’ to bring out a better system and show you how to make a lot of money fast without doing much at all is just wasting your time and money.

Follow Scott DeLong’s example, get started… I doubt you will make and sell a website for $100 million within 2 years like he did but you could be well on your way to a successful, profitable business giving you the freedom that you dream of.

How To Write Books And Articles Using Only Your Voice In Google Docs

In today’s article we are going to discuss a wonderful tool that you will find in Google Docs. I have recorded a special video showing you how to use this wonderful tool which you can see below.

This tool is voice to text recorder and that means you can sit and speak at your tablet, your laptop, into a headset, or into a microphone and whatever you say will be turned into written text on your screen in your Google document. What you will need to do is proofread and edit the written words for things such as full stops and commas and capital letters, but what this does is it allows you to unload a whole ream of mental chatter and words allowing you the freedom to speak and create whole articles or even a book which you then later edit.

ready to record

In fact this whole article has been written simply by using the headset microphone. I have sat here speaking into the microphone saying what I wanted to say and then all I’m going to do it’s go back and edit the text so the text that you are reading now with all its capital letters and full stops, they have been added in later.

The actual bulk of the written article has been done by voice only.

recording

Google Docs is free if you have a Gmail account, you can access Google Docs along with other tools such as Google Spreadsheets and Google Drive.

Kindle Self Publishing Masterclass New ModuleGoogle Docs is a free version of Microsoft Word and it is wonderful especially this free record to text tool which basically allows you to put your feet up speak into the microphone and write an article without even having to touch the keyboard, apart from as I say, when you come to edit.

So please watch the video below, I am more than certain that you will be amazed at what this tool can do and what it can do for you if you are perhaps a slow typer or if you just simply do not like typing if that is the case then Google Docs and the Google voice to text recorder is the tool for you.

Why You Should Know A Lot About A Little And Not A Little About A Lot

Basically it is profitable to know a lot about one or two things whereas knowing a little about a lot of things simply is not enough to warrant people paying you for your knowledge.

‘Jack Of All Trades…’ Never Earn A Lot

In the physical trades IE building trades for example a ‘Jack of all trades, master of none’ is the saying used to call someone who knows a little about a lot but who does not actually know enough to do a proper job.

master of one

I know a lot about joinery and woodworking because I spent twenty years working in the industry, I have also learned a bit about other trades like bricklaying and plastering but I do not know enough to offer those trades as services.

It would be wrong of me to even try and I could end up making a mess of the work and costing the paying customers even more money if they have to have put right any shoddy work that I was responsible for… in fact it could cost me money to have it put right.

The same can be said about working from home running an online business. There are many profitable websites and online businesses making many people a great living but I am more than certain the people who make a lot of money do because they are selling services or knowledge around one thing…  that one thing is something they know a lot about, something they know inside out.

If you were thinking of building a website and offering NLP coaching then you would need to know everything about NLP to be successful. It wouldn’t make sense to try when you know just a little about NLP.

It certainly wouldn’t make any sense to offer NLP coaching via a website that also offered weight loss help, anxiety help and relationship help if you didn’t really know much about those topics either.

I suppose if you know a little about a lot you could throw those other topics onto the website so a website where you offer very basic NLP coaching along with anxiety help and weight loss help could also have tips and tutorials on how to repair a tap and how to fit architrave… but would you want to read it?

It doesn’t sound very professional does it? It reminds me of those cheap £1 stores that you see that sell anything and everything they can get their hands on. And as you know those stores never have anything of value, nothing which commands a good high price and if they did the store visitors would not buy it or even belive that the price was correct.

I know what Forex trading is but I do not know how to do it successfully, I also know the basics behind sports trading but I certainly do not know enough to teach or coach people on either of them.

A website dedicated to opera and opera singers might be very profitable but I know nothing at all about that niche and would find it hard to create any worthy content around that niche. I don’t like it either so it would be very hard to make any money from that niche let alone be successful.

Not only do you have to know everything about a specific niche you also need to enjoy it. Again this is obvious and I apologise for writing obvious stuff again but this is important.

Being An Expert With Authority Leads To Success

We all know a little bit about a lot of things but do we know a lot of information about one or two specific things? Knowing something inside out gives us the authority which can command good money.

Think about it for a second, if you wanted to be a successful author writing horror and thriller books but felt that you needed some help, guidance and inspiration then happened to see that Stephen King was doing a coaching program for new horror writers wouldn’t it make sense to get your information from him rather than the website with a couple of articles offering ‘writing tips’ alongside ‘rice cooking tips’?

stephen king

If anyone could command a hefty coaching fee for showing you how to be a successful author it would be Stephen King, not only does he ‘know his stuff’ he has a traceable history of success and knows the whole industry ‘inside out’.

It is important that you know ‘your chosen topic’ inside out so that when you are asked any questions the answers flow out of you naturally as if you were informing someone of your name and birthdate.

Whether it is building websites, teaching marketing or how to use social media, sports trading, forex trading, or offering services like running Pay Per Click advertising campaigns or social media accounts for companies you really need to know you stuff.

Blagging & Chancing Your Way To Failure

If you don’t know your stuff then in reality you are nothing more than a ‘chancer’ and a ‘blagger’. We may idolise blaggers and love to hear stories how someone has managed to ‘blag’ their way to success or took a ‘chance’ and landed on their feet but more often than not chancers and blaggers become unstuck and are discovered and it all goes wrong for them.

To avoid that from happening to you, understanding and knowing something inside out is the best protection you can have. So this means that whatever you want to build your online business around might require you to learn more than you you know already.

If you do not know much about something and want to start an online business so that you can work from home or anywhere in the world then it might pay you to think of what field of expertise you would like to work in and then spend some time studying it so that you know it before you start sharing it as an ‘expert’.

Learn And Build Your Online Business

You could start to build the website and write articles and information as you learn, this is a great way of learning yourself. It is proven that you learn quicker when you write down in your own words the things you are studying.

This way you learn by creating notes in the way of articles and you are building up a website full of content ready for when the time is right to fully start your online business.

The very popular and successful online marketer and writer Pat Flynn did just that… by accident. When he was studying architecture he set up a website and would write down his notes as posts as a way to learn and have an archive of his own information.

Other students doing the same qualification would search Google for information and Google would list his site in their search listings, these people would then visit his blog growing the traffic numbers which he noticed. He soon became the ‘expert’ in this field and began to monetise his website with an eBook and Google AdSense.

He then began to learn about monetising websites and writing as well as learning more about using WordPress.

Eventually he was laid off from the company he worked for and with all the information he had learned about creating profitable websites using WordPress he decided to focus on that instead of looking for another architect job and soon became the ‘go to expert’ for WordPress, online marketing, writing and money making websites. He is an expert in many fields now.

To end this week’s article I just want to reiterate that to be really successful you will need to know a lot about the niche or subject that you want to profit from.

Not only does it mean that people will think of you as an expert because you are full of useful information but it means that you have a huge resource of information that you can turn into articles, videos and podcast…. unless you pay someone to create the content for you in a niche which you know is profitable but know nothing about personally… but that is for another article another day 🙂

How To Create Professional Video Tutorials Using Free Software.

If you have ever wanted to record your own video tutorials but could not afford the expensive software like Camtasia then you are going to love this FREE software.

Watch the video and learn how to use the wonderful Screencast-O-Matic screen recording software… which if you hadn’t realised by now… is completely FREE.

It’s Not Easy Building A Business While Working A Day Job… But It Can Be Done

I decided to write this article as I wanted you to know that we understand how hard it can be to build a business or a second income while working a day job and living a busy life. Many business ‘gurus’ insist that you ‘need to find the time’ and that your success depends on you ‘taking sustained action’, this is but it is also ‘easier said than done!’

It is true, you need to find the time and you do need to take sustained action but they make it sound so easy… and for many people it really isn’t.

Life is different for everyone, everyone has their own trials and tribulations and daily circumstances simply cannot be the same for two people, let alone thousands. Some people work part time, some work full time, some work 40 hours a week, some work more… some less. Some are employed by companies and others are self employed.

Some people are married or in a relationship, some are single, some have children and some do not, some have plenty of spare time and/or money whereas others have very little time or money spare.

Then there are those who have biological differences, some people naturally have an abundance of energy and can work full stressful days with little sleep (it is said Margaret Thatcher ran Great Britain when she was Prime Minister on only 3 hours sleep a night!) then there are those who have conditions like M.E. or Fibromyalgia which inhibits people’s productivity due to them being tired and in pain most of the time.

(I know this very well as I have a very close family member with both conditions and it is awful to see on a daily basis as it robs her of the life she once lived. She is unable to work a normal day job let alone build a business in her evenings and weekends.)

Sometimes the types of jobs that we do differ greatly and some people can be left aching and physically tired after a day of lugging heavy items like bricks or plasterboards around while going up and down steps or working on their knees and once they are home they find it hard to muster the energy, strength or motivation to start something new.

I once worked in a joinery workshop where I was working 9 hour days making doors, windows and sometimes decorative roof trusses made from hardwoods like Iroko and Oak which were extremely heavy. Even as a younger me I would come home with tired and achy legs, arms and back. Once I crashed into the sofa it would be hard for me to get up and when I did I had generally stiffened up and walked about like I was made from wood.

So as you will see, it is ok for these ‘gurus’ to tell people that they should be more productive and work more hours but it is not always that easy and for some, it just is not possible. I remember once listening to a guy boasting that he spent on average 16 hours a day working on his business while trying to tell people that they needed to spend more time building theirs.

This is ok if you are working only on your business but when you are working a day job and trying to build a business in your spare time you may only get a couple of hours spare in an evening once your other ‘tasks’ like eating and showering are done.

When I worked as a joiner I often did long days and it was easy to do while I was doing my day job because I was already there, I was set up with all of my tools in place… it was easy to carry on but if I were to do a normal 8 hour day then travel home, have a shower, make and eat some tea, wash the pots and maybe get my pack up ready for the following day the chances are that I would find it hard to get started working on a second business let alone get a good amount of time on it.

We understand how hard it can be, it is not always as easy as the ‘gurus’ make out but, if you want to be rid of your day job and have a new life then you do have to somehow find the time and energy to work on a second business or project.

So if you are not one of the fortunate ones with bags of energy, a bank full of spare cash to invest or plenty of spare time then you need to…

  1. Find a business idea or project which does not require a lot of learning of new skills or hard work that is dependent on a lot of time.
  2. Have a plan and focus on it without deviating from it.
  3. Work on one project at a time and ignore all of the ‘shiny new objects’ that fall into your inbox or new marketing techniques you have seen online.
  4. Find a way to make more spare time if you can, watch less TV or take additional days off work if possible to work on your new business.
  5. Give yourself plenty of time, you might want to be wealthy next tuesday and leave the day job the following day but in reality when you have a busy life and very little spare time you need to allow yourself enough time to give yourself a chance of making it work and becoming a success. A new business that you really believe in should be given at least 2-5 years to be fully worked on and tested. Mentally this frees you from a lot of stressful false expectations, if you have not been successful after only 6 months you are not likely to give up and quit when you know you still have another 18 plus months still to work on it.
  6. **MOST IMPORTANT TIP** Do not beat yourself up when you are feeling tired and not getting anything done as the negativity will feed on itself and apathy in yourself will set in. If you do feel that you are not doing as good as you could then don’t get angry with yourself and beat on yourself, simply change what can be changed and do the things you think you can and should be doing.
  7. **ANOTHER IMPORTANT TIP** Do not compare yourself to others who are steaming ahead, their circumstances are probably very different to yours. You are doing just great as you are now. Keep at it, focus on your own plans and goals and ignore others, let them do what they are doing and you do what you are doing regardless.

No matter what your circumstances are, how busy your life is or how tired you get, you can change your life by building a second income or business but it might take longer than you would like and require a lot of motivation and discipline. Others have done it before you and many others will do it after you. You can do it but you have to be aware of your limitations and time/life restrictions and work with them.

Oh and here is one final tip… when listening to the ‘gurus’, take what they say but do not allow it to become a rod that you beat yourself with.

Many of these ‘gurus’ like to list everything as an ‘excuse’, there are excuses that stop you from being successful but there are also ‘reasons’… conditions, biological & genetic makeup and individual lifestyles can hinder your productivity and the speed of your success but they are reasons and not excuses… allow you to be you and you should be fine.

the digital academy

How To Generate Hundreds Of Pounds Extra On Your Website Doing This 5 Minute Task

In this video we show you a quick way to monetise your niche website/blog with a product relevant to the content of your articles.

People will see these products and might buy because they like what they see and do not feel pressured into buying. Also when someone clicks through the link/image to the affiliate site, you get paid on any sales made even if no one bought the product you were promoting.

So what is this great product? … T-shirts… good old fashion T-shirts.

Simply add a T-shirt to your post like this one in a mere matter of minutes.

not my monkeys 2Buy This T-Shirt Here

Enjoy the video.

Check out SunFrogShirts for yourself here: SunFrogShirts.com

 the digital academy

How The Technology We Take For Granted Today Could Make You Rich And Famous

In case you were not sure whether you were in a position to change your life with the technology we have available at our fingertips then I wanted to give you two comparisons to think about.

These two comparisons are in the music industry and involve two popular British acts, one is established and old and one is new. This article was inspired after watching two different shows on television last weekend.

I watched one show that was all about the 1980s and was called something along the lines Ten Years That Changed Britain, it discussed all the things that happened in those years which were groundbreaking and society changing like Margaret Thatcher’s Government, the Falklands War, The Acid House explosion and the British New Romantics music scene.

As part of the music scene it went on to discuss how the American TV channel MTV was changing the way we listened to music in our homes. MTV had given birth to the popular music video and UK bands like Duran Duran embraced this with their groundbreaking and expensive videos like the one for ‘Rio’.

duran duran rio

Martin Kemp and Tony Hadley from the popular British 80s band Spandau Ballet were interviewed for the show, Tony said that he had seen Duran Duran’s Rio video and wanted to do the same and so the record company sent the band around the world to exotic locations to film videos for their songs.

Martin said that in the early 1980s the band had made around four videos which had cost nearly £1 million each to make. These music videos were then sent to stations like MTV and other music shows so that they could be shown to millions of fans and help increase the sales of the band’s music, merchandise and gigs.

spandau ballet now

Spandau Ballet today, reformed and touring.

In those days, bands had to do a lot of television, radio and magazine appearances for exposure and that was all they could do, it was out of their hands. They had to rely on their fans tuning in to see those interviews at that scheduled time or buy those magazines.

Thirty Years Later: The Game Has Changed… A Lot!

So now we come to today, things are a little bit different, we live in an age of social media and smartphones which come with high resolution cameras and leads that can hook up to tablets and laptops easily. These are taken for granted today but they really are game changing tools, not just for the music industry but for many businesses.

technology

Let me explain:

On Sunday I watched a show called Sunday Brunch which always shows a clip of a music video of some new band, singer or song with a couple of lines of information just before the ad break. They showcased the talents of the relatively new singer Shannon Saunders.

shannon saunders video

The information that they gave about her was that her first music video was made for the cost of £9 and that it had been seen just under 1 million times on YouTube. I believe this is the video that they were talking about.

Heart of Blue – Shannon Saunders (OFFICIAL VIDEO)

How different is this to the Spandau Ballet and MTV days?

Ok so there are some big differences, Spandau Ballet was sent to foreign countries to film the videos and the record company footed the bill (which would be deducted later out of record sales though) whereas Shannon is filmed wandering around London.

However there is nothing stopping her from creating a similar video using the same methods while on holiday in several places, what is important here is that she has created a video for the cost of £9 probably using a mobile phone or tablet and then uploaded it to a free social media platform like YouTube which has been watched by nearly 1 million people!

If she is a YouTube Partner and generating money from Google AdSense (adverts shown on and around her video) then she would have easily made back a lot more than the £9 she spent thanks to the nine hundred thousand plus views the video has had.

simple youtube profitsAnd now she is getting exposure on popular TV shows because of her ‘own’ work.

We have technology now that we can use to do things that people in the 1980s could only dream of, the show that I watched about the 1980s showed people using the new ‘mobile phones’ from Vodafone, you remember the ones… the size of a brick and had to be carried with a battery pack that was the size of a smart car.

Today we have smart phones that allow us to record videos as we have seen above and to create and record music using incredible software and apps. Tor Miller is a musician who was given a lot of airtime on Radio 1 by the DJ Zane Lowe after he heard his debut song which was recorded entirely using his mobile phone.

Ok so these people are singer songwriters and musicians and have created music for which the videos were made but the technology we have access to can be used for doing so much more such as artwork, writing books and running online businesses… I am just using the music industry as an example and a comparison on how the world has changed.

webcam busines fi

In a recent article I mentioned how musicians were using the internet to broadcast gigs using webcams and how one DJ was running an online music school where he would use tools like Skype or Google Hangout to conduct interactive live lessons… you can read that article here… Using Skype, Google Hangout & A Webcam To Generate A Second Income

I want to show you some more examples of DJs and musicians using technology that we have available to us which was not affordable or readily available to the people in the 1980s.

Many DJs do live sets which are added to sites like YouTube and Facebook which are recorded using webcams and laptops. After the sad news that David Bowie had died the Canadian DJ Skratch Bastid did a short tribute to one of his heroes by cutting up two copies of Bowie’s ‘Let’s Dance’ song which you can see here.

Skratch Bastid – David Bowie Tribute “Let’s Dance” routine

Here is a snap of the same video which he uploaded to Facebook and take a look at the number of shares and likes it has had!

skratch bastid

Kutski is another DJ who does regular short scratch videos in his studio as the image below shows.

kutski scratch video

What I like about Kutski is that he puts some time and thought into creating his videos. They only take a minute or two to set up and probably an hour to edit but they are still relatively cheap and quick to do and they look very professional and can be powerful tools in his business.

He uses multiple camera angles and he has also spent a couple of hundred pounds buying a GoPro camera to create these fantastic short but exciting memories of events and weekends.

Kutski @ Paradox, Baltimore NYE 2015

I apologise if the music is a little too hard for you but I love it 🙂 But the point I want to get across is how they are utilising this incredible and cheap technology we all have access to and using it to keep fans interested and generate new sales and business.

Notice how many of the free to use social media platforms these people use… Kutski is a very busy DJ, he travels the world performing at big events and is pushing his ‘Keeping The Rave Alive’ brand as he goes and to help he is using all the free social media networks that are available as you will see in the screenshot below.

kutski keeping the rave alive

Kutski also produces a radio show/podcast which he uploads to music sites like Soundcloud & iTunes then shares the link across social media. It is all about getting the name and brand out there.

In many ways for DJs and musicians it is easy, they can do so much to share their own music and sets across the networks using videos but so can many other industries like chefs, artists, authors and even philosophers.

We have such great pieces of technology to hand that we can use, much of it is usually sat in our coat or trouser pockets most days. We can record audio, video, write articles, take pictures which we can upload to many different websites and networks within seconds from most places in the western world and we can connect with millions of people around the world quicker than it takes to order a coffee.

Currently we are living in the greatest time for personal technology, mankind has never had a period in history where we could do so much with so much ease and share it with so many people at the same time… with speed. If that is not impressive and has not made you realise that anything is possible for you then nothing will. 🙂

The Destructive Habit Of Taking Too Much On And Spreading Yourself Too Thinly

In this modern age we are led to believe that we should be constantly busy and that we should be doing several things at once. The old saying ‘you are a long time dead’ is often said by people trying to cram a lot of things into their lives but doing too much is actually very damaging to your potential success, your life and often your health.

This is something that I have done many times in the past and have been close to doing it again recently but I am trying to manage it by delaying some things that I need and want to get done until the New Year.

If I didn’t then the chances are that all of the things that I need or want to do will not be finished or at least finished in the best way possible. When you are doing too much you simply cannot give the proper focus and attention that each task/job requires and that just leads to them not being finished or as I mentioned earlier, they will be finished but they will not be to the standard that you hoped for or even planned.

(There is a true story towards the bottom of this post that highlights the dangers perfectly of taking on too much and spreading yourself thinly.)

Currently I am doing my Minions work, trying to learn hypnotherapy, doing several major DIY projects to my home, writing a couple of books and much more. As I am a qualified joiner have been asked by my parents to do some work at their home which would also involve some plastering and as my plasterer friends are so swamped with work lately I considered doing the plastering myself which would mean me having to learn how to plaster like a professional.

I checked out a few crash courses online and found that the nearest intensive plastering course is a four day course about an hours drive away. I even asked a friend if he would teach me and he agreed but I realised that I just could not do it right not, especially as Christmas is approaching fast.

I have had to shelve that idea for now and plan it for the New Year along with writing my books and learning the hypnotherapy which fortunately is an ongoing online course already paid for and I can come back to when I am ready.

If I carried on trying to do all the things now that I want to do then nothing would be completed, there would be unfinished jobs around the house (as I write this there are but I am working on them when I get the time… honest!) and my writing would suffer greatly because everytime I try and do half hour here or an hour there I get lost and cannot get into a real creative flow.

In fact I spend most of my precious ‘book writing’ time trying to remember what has happened and who did what and when as well as figuring out where I had last been editing.

I have a plan of how the story goes and pre wrote a basic backbone to the story and the main chapters and now I am going through the different sections ‘fattening’ them out with new dialogue and better structure so you can see it gets confusing when I haven’t written anything for a fortnight.

my writing

I have now moved the deadline for the book to the middle of next year and no longer work on it to free up time for other more important and pressing tasks.

Once those tasks are completed and have been ticked off then I shall start writing again, it has taken a lot of effort and conscious decision making to get myself to prioritise certain jobs and tasks over others and to then postpone those lesser priority tasks.

Why? Because I want and need to do them all and I want to accomplish them all now. Which is dangerous thinking.

The truth is though that I cannot do them all now, I was failing miserably and I only have myself to blame. As a writer I know full well that writers generally finish one book before they start another and very often lock themselves away from the world to really focus on that one job avoiding much of the everyday demands of life.

And so here I am trying to do many separate jobs along with all of the everyday demands of life and getting nowhere.This might sound pretty obvious to you, it is to me and yet I catch myself doing it every now and then and what is incredible is that loads of people do it and simply do not realise.

I come from a family where it was considered wrong to be single minded and obsessive about certain things but the truth is that kind of thinking is wrong… it is being single minded and obsessive about one or a few things that lead to them being finished quicker and at a higher quality too.

I am not talking about the manic obsessiveness that some people have which drives them to do dangerous and foolish things but a healthy obsession which drives you to finish something to the best of your ability and then, when it has been completed, you start another task and obsess about it until it is done.

Obviously life gets in the way and it is not always easy to focus on just the one task especially when you need to earn money, spend time with the family or doing things to improve the home and family life like the DIY projects that I have going on at the moment which are numerous but you can limit yourself to a smaller number of jobs and focus on them until they are done.

If you don’t then you have taken on too much and you are spreading yourself and your efforts out too thinly. The chances are that you will not get things finished, or if you do they will likely be substandard..

I want to finish off with a true story of someone I know who had the courage at an early age to buy an ex council depot, it was a huge property and he had a vision of turning it into his home, several flats and a couple of commercial properties. It was a big development that required a lot of borrowed money and it was a huge undertaking for someone in his early twenties.

After owning the property for nearly 18 years he was forced to sell it after he and his wife divorced. They were divorced because the development was not finished, living in it for nearly 16 years with a young child had put a big strain on the relationship. The property was still not finished when it was finally sold this year leaving him with a lot of large debts still.

For 18 years the developer jumped from one task to another, he would start a big job like adding a second floor to the first flat which originally was a single story building but once the windows and roof were fitted to the new storey he started another project such as knocking down the old workshop and building three new flats which needed further funding from the bank.

When the brickwork shell of those three new flats were built and the roof and windows were fitted he then started something else ‘big’ requiring more money . Occasionally he would drop onto those ‘previous’ jobs that he had started but as each week passed his list of jobs and tasks that he was working on grew.

The list of things to finish off was also growing and the list of things that were ‘not finished’ was not only growing it had not changed much over several years. Windows were made and fitted but were never painted for many years. Stairwells to flats were built but also never finished, the old dilapidated roof was replaced with a new one but the fascia boards and guttering were never fitted and had stayed like that for almost 18 years.

The time came when the property values dropped, the bank wanted its money back and the wife had had enough and decided to leave taking the daughter with him. His world crashed big time and he was left with no option but to put the property up for sale,

Sadly the development was bought by the ex wife’s brother, for a price that was half of what it could be worth finished, and within a few short months many of those ‘unfinished’ tasks were completed and the development was starting to look finished.

That is because they created a simple to do list, they prioritised what needed doing first, what they needed to spend money on and when and they needed to do it.

They only focused on those prioritised jobs until they were completed before moving onto other work. Unfortunately if my friend had done that from the beginning the development would have been finished 15 or so years ago and he would probably still would have been the owner and still married.

So it is with that sad but true story that I reiterate the dangers of taking on too much and spreading yourself too thinly because if you do, you are setting yourself up to not accomplish your goals and quite possibly lose a lot more than you expect.

Oh and by the way, the sad but true story does have a happy ending, he is now in a new relationship and they have had a child together and he is living a less stressful life and pretty happy. 🙂