Category Archives: Making Money Using Social Media

The Easiest Way To Build A Profitable Online Business Using Content Curation… But Is It Ethical?

Over the last couple of years there has been a lot of talk about viral websites, I myself wrote a few articles about the topic within the members area of the Digital Academy. The Cash Curator is a system we devised using the successful viral methods.

cash curator tmbLearn How to Profit Using The Cash Curator In Our Digital Academy Here 

The information in those articles which I wrote was pretty powerful. when I say powerful I mean “I made $100,000 In A Week” powerful. If you look at the screenshot below you will see a comment left on an article (not mine) covering this subject back in 2014. The guy who left the comment said that he generated $100,000 in Australian dollars within a week with his website which was only a couple of months old.

curator content comment

That is powerful stuff and what is incredible is that many of the websites online that are making good money are not creating the content themselves. Well they are and they aren’t… let me explain.

curator content websites

These sites are curating content, placing it on their own websites which then gets shared across multiple social media platforms. They then generate revenue from advertising platforms such as Google AdSense, Taboola and Content Ad.

Scott DeLong is the master of curated viral content. He built and grew the popular ViralNova website, working from his bedroom he grew the site from nothing to a site generating hundreds of thousands of dollars per month within 8 months.

viralnova scott delong

He started by working 16 hours a day and when it really took off he paid 2 freelance writers to help create the content. This home based business with a team of only 3 people not only generated millions it was sold for a staggering $100 million to media company Zealot Networks 2 years later… within 2 years he went from zero to $100 million! And the content on this website was what? That is right, it was all curated content which Scott and his team copied from other sources.

So What Exactly Is Content Curation?

Content curation is basically taking content from other websites, social media and other people, repackaging and reshaping it and then sharing it via your own site. There is a big debate whether this is ethical and right. Many people believe it is theft and infringes copyright laws. It is if you basically take it from another website as you found it but if you rewrite it and build on it often you are safe.

This has been happening for years by many of the big players online. The big players I am referring to online are the traditional papers like the Daily Mail, The Mirror and the Telegraph etc.

Papers have been doing this for years way before the internet was thought about let alone created. They would trawl other papers and magazines for interesting information, re write it, share it in their own paper and add a source credit.

curatoed content

In the past they might have contacted people to get permission to use certain pictures and maybe even had to license images but since the birth of the internet this has changed a lot.

With so much piracy going on it would take years to take many websites to court for sharing your content. It is generally accepted that your stuff will be reused elsewhere and if the people put a source credit link back to the original post/article artwork it is often overlooked.

The source link is not just a nod in the direction to the original creator in acknowledgement but if it is hyperlinked back it acts as a backlink which as we know is very important online.

This doesn’t mean you can or should use other people’s work all of the time, it means it is more accepted. You should really get permission but with so many blogs and websites being created by fans for example the extra sharing is seen as free exposure and advertising.

Imagine you were an artist creating wall art and you wanted the world to see your work curated art contentwhich could lead to you getting commissions to do paid artwork. You would add your images to your website; you create a social media campaign and start the process of putting your work ‘out there.’

How would you feel if the Daily Mail did a two page spread about you and your artwork? You would feel great wouldn’t you? Imagine if the online version of the Daily Mail which is read by millions worldwide shared your artwork and it went viral.

You would feel great again, a lot of the readers who liked your artwork would then share it and more and more people would eventually see it.

Your artwork could be seen by millions in a matter of weeks or even days. A lot of websites know that anything that is placed on the internet is in reality put on there ‘to be seen’, you might personally want to control it better and not have your artwork stolen and used by other people however you cannot argue with the fact that it was put online to be seen. Why else would you have put it online?

With this in mind many people see that they can freely share interesting stories, photographs and artwork without worrying about copyright infringement because they are not technically using it for commercial gain and in fact giving the original source free advertising and traffic.

But the truth is; many websites ARE sharing other people’s content for commercial gain. They are running a commercial business and the pull is other people’s work.

curator content source link

DMCA Removal Request , Copyright Issues & Playing It Safe

As long as a website gives credit and links to the original source and do not publish the whole post as seen on another website they should be fine. To make it more safe many content curation websites will have a dedicated page with details about DMCA Removal Requests and an email that people can use to contact the site owners requesting posts to be removed.

This is usually the first step if people want to have content removed; it is far easier and cheaper than trying to get lawyers involved. When a site receives an email they simply remove the post and people go their own separate ways.

I will not go into great detail about DMCA (Digital Millennium Copyright Act) but it is a global law protecting people’s work online and if you use other people’s work unlawfully you can be asked to remove it and you must comply otherwise it will be enforced which means your hosting company will be contacted and your account suspended if you do not comply. You can read more here Digital Millennium Copyright Act

One of the reason some people will ask to have their work removed from content curation sites is that the website owners ARE using it for commercial gain. They may not be taking it and illegally adding it to DVD covers or turning it into wallpapers that are for sale or other products which are deemed commercial use but they are using it to generate traffic to their sites so they can generate money through advertising revenue.

That is a commercial set up and a business generating money using other people’s work. As I said earlier this has been happening for years, newspapers need to sell papers to make money and they did that by providing great information and if that meant sharing stories from other papers around the country or the world then they would do that.

The other important thing to remember is that you cannot copyright fact; you can only copyright something that has been created so if that is a photograph, a video, the way something is written or a piece of music then you have to be careful as they are works of art. Most newspapers and websites would rewrite the written information of a news report themselves which is factual and then license or ask to use any images which were usually granted free if the source of the image/story was credited, bit like a gentleman’s handshake agreement.

If you write about something and you were accurate and factual then it is likely that the recipient would be flattered and see it as ‘free advertising’ and let your post go however if you wrote something real sloppy with many inaccuracies then they may see it damaging to their reputation and career and they are more likely to ask for it to be removed. So it pays to make sure you are as factual and as close to the truth as you know it.

curator content websites 2

Sites like Bored Panda have become very popular and have been around for many years. These sites usually share cool and interesting things like artists work, stories and technology while other popular sites like the Huffington Post stick to sharing the news which as we know is big business and one built mainly on free content.

Some photographers and journalists are paid to write and take pictures but the stories themselves were free. As hard as is it to say this September 11th was great for the news companies, it was awful for mankind but it gave news channels and papers days, weeks, months and even years of free content that a lot of people found interesting.

sept 11 curated content

Creating A Content Curation Website Business

The reason these sites are popular is that they do not require a lot of skill and work. Now I say that carefully, there is some work involved, when the website grows you will need to keep on top of it and that is often done best by hiring people but if it is not generating a lot of money straight away you might decide to do it yourself.

The content itself may not require someone to lock themselves away in an isolated cottage and do hours of creative writing like an author would but you will need to spend some time writing or rewriting articles you find, saving images from articles and uploading them to your own site.

Remember Scott DeLong would spend around 16 hours a day creating content, sharing content and setting up Facebook advert campaigns. It was hard work but it paid off and he sold ViralNova for $100 million as well as the thousands he generated each month before selling it off.

It will take some time to find good stories and videos to rewrite, use and share. While I am on the subject of videos there are a lot of video based sites that generate money by sharing funny videos they find on YouTube.

Why don’t people go to YouTube to watch the videos? Because they do not know they want to see the video until it is posted and shared on social media. Videos can be embedded on any site thanks to the way YouTube is run. If you created a video content curation website that simply took videos from YouTube and shared them then you would have even less writing to worry about.

Creating a website is hard work when you have to create all of the unique content and get the traffic by sharing on social media and worrying about SEO while building a brand. With these types of sites most of the thinking and sharing is done for you.

curator content websites 3

Since it was talked about in the public arena more and more of these types of sites are appearing online. Some are regurgitating other competitors posts and articles whereas others are looking for the newest and latest stories in a bid to go viral.

Taking existing articles republishing them and then sharing them on social media is a lot easier especially when the content is liked by a lot more people than specific niches. This way there is a greater chance of posts going viral and that is what builds up the big traffic which can generate those ‘$100,000 in a week’ scenarios we all would like to experience.

I might like to read posts on topics such as ‘How To Generate 1000 Page views In A Day’ but many of my friends and family won’t but both myself and my friends are often interested in fun and interesting stories/pictures/videos like the one about the ‘Snake In Australia That Ate A Crocodile’

People are getting hosting packages that allow unlimited disc space and bandwidth at places like Hostgator then putting together a simple WordPress website. With little work a WordPress website is basically ready to take content. They would create a Facebook page, Twitter account and a Google + account so they can start growing an audience to share their posts with.

If you are still not sure how to get hosting or create a WordPress website then we have easy to follow video modules inside our Digital Academy. To learn more about the Digital Academy watch the video here: ‘It’s Not All About Sunshine, Speed Boats & Shiny Suits’ A Free Look Inside The Digital Academy.
its not all sunshine, speed boats and shiny suits
Once those few bits are sorted it is a case of sitting down, finding your content and then curating it into new posts. Some of the bigger websites have a small team of people overseas curating content and others are simply run by their young owners who spend their days looking for stuff and sharing it. If one article can generate $100,000 in a week I can see why they stay at home and do this instead of going out to work.

Generally the biggest content curation websites publish at least one article a day but most of them publish several posts a day. How much does Mashable publish in a day? As you can see from the image below it isn’t always new tech related stuff. They often curate fun content for traffic generation.

mashable curated content

They keep churning a lot of content out and they get a lot of shares. It is these masses of content and huge amounts of shares that drive traffic to their sites that generate the huge amounts of advertising revenue they can make or ask for.

So how do you find great articles, news, stories, videos and pictures to share?

There are four main ways I would search for ideas and they are

  1. ‘Like’ lots of pages on Facebook and watch what they publish and what all of your friends and family share on Facebook, Twitter, Google Plus and Instagram. These social networks are a great way to find new ideas, articles or even loads of fun images you can curate into a unique post of your own.
  2. Set up a Feedly account and have new posts and articles delivered into one place. Feedly has taken the place of the popular but now defunct Google Reader. You add all of the websites you like into Feedly and it will use their RSS feed and pull their latest posts into one account for you to peruse. The great thing about Feedly is that you do not need to keep going to all of your favourite websites, they are all there and you quickly scan posts to see if you like any. When you find a new website that could be interesting just add its URL to your Feedly account and you will now be updated of all of their new stuff. The website list can include all of the news websites and fun viral websites; it will save you a lot of time searching.
  3. Do a Google search, this one works better if you have an idea for a post. Let’s say that you wanted to do a post on pimped up camper vans, you type those words into Google and do both a web search and an image search. You will get back ideas and pictures that you can use as you will see in this interesting post ‘You Won’t Believe What These Guys Have Done To Their Vans 10 Pimped Up Vans & Crazy Campers
  4. Do a search on YouTube. YouTube is an incredible place; you find many great channels doing content curation using video as their main media. You will find videos doing many ‘Top Ten…’ videos of everything and I mean everything…  I recently saw a video for the ‘Top 10 Sexy Female Aliens’ Yes really! … And here it is 🙂

WatchMojo do loads of Top Ten style videos with clips they have curated and they add them to YouTube and share them on their own website.

Still you will get plenty of great ideas from YouTube and don’t forget you will get news reports and interesting fail videos by the bucket load too.

Only last night as a test I decided to do my own version of this post as a test ‘A Man Takes A Single Rake to The Beach. And When You Zoom Out And See It… Mind BLOWN’, it isn’t live but I did it in a Word Document as if I was doing it for real. This included downloading all 17 images and then placing them into my document, rewriting the content, adding source links and creating a new eye catching title as well as sourcing a new YouTube video to go with the post to make it more original.

I did this on my laptop while watching a film on the TV, it took me about half an hour and had I published it live on a WordPress website with some social media shares it would have been an hour tops. That isn’t bad really is it? I could have managed to have done more posts on a typical evening and had them scheduled but I started late and was only running a test so I do see this as a website business idea with a lot of potential.

When you consider that you could create and run a WordPress website for around £100 for the whole year (that includes the better hosting package with more disc space) it is a pretty cheap business model to get started with. The rest is really free, your content is based on other people’s work and content, Facebook, Twitter and Google Plus are free to use and they allow you to create things like groups, communities and pages for free to start growing a following.

You can if you wish spend some money on Facebook adverts to grow your page’s likes and this is recommended but then a couple of hundred pounds should be enough to kick start a viral effect to further grow your following.

So that is content curation, I guess you need to decide whether it is ethical or not and whether you want to get involved with it but I have shown you roughly what is involved and how to get started. I will leave that with you.  🙂

Remember: To learn how to build your own viral content curation website we have the several video tutorial modules inside the Digital Academy as well as our very own specially created Cash Curator system for our members using these viral content curation principles.

Check it out now by clicking the button below!

the digital academy

How One Family Made $100 Million In Two Years Using YouTube And A Grumpy Cat

Disney is not the land where dreams are made: It is the internet!

Not all internet wealth comes from hard work or specialised business systems. A lot of it has come from simply sharing fun stuff. If you are not yet aware, cats dominate the internet. Some say that the internet was just invented to share funny cat pictures and videos.

Their popularity can be seen everywhere. Today I wanted to talk to you about a family who have generated a whopping $100 million within two years thanks to their less than happy cat. The cat itself is probably very happy but it has a face which always looks sad and grumpy.

Introducing the internet sensation… Grumpy Cat!

grumpy cat

According to the UK newspaper The Independent (December 2014) Grumpy Cat’s owner Tabatha Bundesen and her family have reportedly earned $100 million which is a cool £64 million in real money.

Tabatha now 30 said:

“What she’s achieved in such a short time is unimaginable and absolutely mind-blowing. I was able to quit my job as a waitress within days of her first appearance on social media and the phone simply hasn’t stopped ringing since.”

Grumpy Cat whose real name is Tadar Sauce earned more in 2014 through merchandise sales, advertising  and other revenues than the world class professional Cristiano Ronaldo who earned an estimated £27.1 million and Gwyneth Paltrow whose income for 2013 was around £12 million.

That is incredible! It all started when they put a picture on the popular website Reddit. People accused the picture of not being real and that it was ‘photoshopped’ so Tabatha recorded a few videos and added them to YouTube. Those videos went viral and the rest is history as they say.

The Original Grumpy Cat!

Just look at this video. It has had nearly 20 million views!

Grumpy cat has her own website, she has nearly 140 products in her online store split into departments like ‘Electronics’, ‘Clothing’ and ‘Home & Pets’.

grumpy cat merchandise

She has been in her own movie “Grumpy Cat’s Worst Christmas Ever”, which was produced by Lionsgate –– the people behind several Jason Statham movies –– she has a couple of books on Amazon, one which was a New York Times bestseller, that are doing very well.

grumpy cat books

She even has her own range of coffees called ‘Grumppuccino’ which are available to buy in over 100 stores across the US.

grumpy cat coffee

Why I am saying she has I don’t really know as she has done very little herself. A lot of this is down to Tabatha and Grumpy Cat’s agent Ben Lashes. Ben is a self-proclaimed ‘meme manager’, whatever one of those are. He has turned the public’s love for funny cat images and videos into cold cash. He has managed other popular online cats including Keyboard Cat and Nyan Cat.

Since Ben took over managing Grumpy Cat he has created a brand that has grown landing them the book and film deals as well as Grumpy Cat now being the official ‘Spokescat’ for Friskies. A deal with Nestle Purina PetCare what would be worth a small fortune.

Grumpy Cat is not the only cat to become an internet sensation and she certainly wasn’t the first. It is now generally accepted that posting a picture to Reddit, Twitter or Facebook or a video to YouTube can launch an internet sensation.

YouTube has generated millions of dollars for people because it allows average joe public to get their homemade videos out in front of millions of people.

Read:

technology rich and famous

How The Technology We Take For Granted Today Could Make You Rich And Famous

Some YouTube stars can earn more than Hollywood films and stars. Especially when you consider the return earned on products with the difference in layout costs.

Hollywood spends millions to make millions whereas Felix Kjellberg AKA PewDiePie, a Swedish video game commentator, would spend a miniscule amount compared to Hollywood and yet it is reported that he can make as much as $7.4 million in a year thanks to his YouTube based business.

Read:

Sitting On Your Bum Playing Video Games YouTube $7.4 million How To Profit From Creating Simple YouTube Videos

Sitting On Your Bum + Playing Video Games + YouTube = $7.4 million: How To Profit From Creating Simple YouTube Videos

So the questions are: Do you own a pet? Do you own a video camera? (smartphone will do) Do you want to make money doing something which is fun?

If the answers to all three questions are yes then you could be the next internet sensation like Grumpy Cat. Who knows?

But what we do know it that no one will ever know if they never try.

Why Sticking With One Style Of Content Is King

There is a saying that content is king, and this is true, when you can churn out quality content about a specific niche or topic then you have a better chance of getting new and repeat visitors to your website.

We Minions advocate using many of the social media networks as you can without spreading yourself too thinly but these different networks and platforms tend to lend themselves to different mediums for example Instagram is for pictures only and YouTube is for videos.

When running an online business it is good to be able to create different media to let people enjoy what it is that you do or showcase your talents, services or business. But there is a downside to using all of these different styles of media.

It takes time to learn and then create good quality products in different media especially if what you do doesn’t crossover to certain media or network well. In the last article How The Technology We Take For Granted Today Could Make You Rich And Famous I talked about how DJs used most of if not all of the free social media networks. This can be a lot of work if you are trying to maintain a website too and create content for that.

For those DJs, they create videos and music and nothing else really. They will do status updates and share pictures but they do not do create other content that requires a lot of effort. The videos they create are often very easy for them and they use social media to keep people up to date with what they are up to.

Creating videos is good if you are a singer, musician, or a chef but what if you are a creative person and your website or business requires a lot of writing. Creating videos then could become a burden and hard work.

If you were writing stories as an example and it took a fair bit of time to write those stories and upload them to your site or stores like Amazon Kindle then what videos could you create to generate more traffic or sales? You could do a few ‘author updates’ maybe but if you were writing a book which was zombie fiction then trying to create a decent ‘zombie’ video is going to require a lot of time and possibly money.

You would need extras to play the zombies, you would need a couple of cameras for different angles, you would need someone to play the victim and hero of the short film. The film would probably need to be set at a specific location and it might need specific props like guns.

Prop guns can cost hundreds of pounds to hire for the day and will require training too. The film would need editing and it would also need some half decent special effects to make it look good and not ridiculous like the appalling ‘2012 Zombie Apocalypse’ film I watch recently.

zombie apocalypse

You could maybe do a few ‘zombie prank’ videos and use some friends and family to play the zombies for free or in exchange for food and drink with the main focus of the videos on the reactions of the general public who are pranked or maybe have some short zombie animation done but that I can tell you would not be cheap or quick.

cyanide and happiness

Cyanide and Happiness do short online comic strips and have been doing it for many years. They have only just branched out to create short animated cartoons but they themselves do not make the cartoons. They draw the characters and write the short story but they then pass it over to the animators to create the final cartoon.

This is going to be costly, a writer could have small cartoons made but if you are starting out then you are going to struggle as you will need to find the money to pay for cartoons and artwork to be made.

Using the example of the ‘writer’ creating stories, the writer could utilse Instagram by creating images using lines from their stories or pictures of themselves working away or other ‘interesting’ images like the view from their writing room window or wherever they happened to be writing at that time but they might need to forget using videos as the time and effort needed to create them could be best spent on writing more stories or articles.

ali campbell just get on with it book

Pictures courtesy: Ali Campbell Coaching Facebook

Life coach and close friend to Tim Lowe and the Minion’s Ali Campbell would do a ‘view from the coffee cup’ series of photos while he was writing his best selling book ‘Just Get On With It’ This was an interesting way to inform people of what was going on and let them know he was still around while he was busy writing.

If your strengths lie in writing then maybe it is best to focus on that and churn out as much quality content as you can as this will find its way into the hands of good fans and would be shared for you across social media including the networks you prefer not to use. You can build up a brand and a following quicker focusing on the one or two things you do best.

If on the other hand you decided to do a few videos and a few audio podcasts as well as write your stories it is possible that you only manage to get a few stories written and a few poor videos and podcasts recorded which could be more harmful than good. It would slow down your progress.

I have used the example of a writer for this article but all online businesses can learn from this. We often hear of ‘what system is good’ for sales or traffic and then dive head first into doing that as well as all of the other things we do but unless you already have the skills, talent or money to focus on another method without it affecting the one you are already really good at then I suggest you do nothing until you are in a position where you can.

The DJs I spoke about earlier rarely write articles about music or create animation or share images with quotes that are branded with their logos, no they just stick to doing what they do best and what they know works which is create video and radio podcasts and then share them on social media along with additional pictures and status updates.

kutski scratch video

If you are really good at one thing then it makes sense to really focus on that and capitalise on your strengths. It will have a far better effect for you to churn out a lot of high quality articles (if your strength is writing) than trying several methods at once and only getting several ok videos, images, podcasts etc done.

The same can be said for social media platforms, if you are great with Facebook and Twitter but cannot get to grips with YouTube, Google Plus, Instagram and Tumblr then forget those networks and focus on those that will get you the best results which will undoubtedly be the ones you do best.

Focus on one strategy, take it as far as you can and maximise on it and then maybe branch into other methods when you have some spare time and/or money.

How The Technology We Take For Granted Today Could Make You Rich And Famous

In case you were not sure whether you were in a position to change your life with the technology we have available at our fingertips then I wanted to give you two comparisons to think about.

These two comparisons are in the music industry and involve two popular British acts, one is established and old and one is new. This article was inspired after watching two different shows on television last weekend.

I watched one show that was all about the 1980s and was called something along the lines Ten Years That Changed Britain, it discussed all the things that happened in those years which were groundbreaking and society changing like Margaret Thatcher’s Government, the Falklands War, The Acid House explosion and the British New Romantics music scene.

As part of the music scene it went on to discuss how the American TV channel MTV was changing the way we listened to music in our homes. MTV had given birth to the popular music video and UK bands like Duran Duran embraced this with their groundbreaking and expensive videos like the one for ‘Rio’.

duran duran rio

Martin Kemp and Tony Hadley from the popular British 80s band Spandau Ballet were interviewed for the show, Tony said that he had seen Duran Duran’s Rio video and wanted to do the same and so the record company sent the band around the world to exotic locations to film videos for their songs.

Martin said that in the early 1980s the band had made around four videos which had cost nearly £1 million each to make. These music videos were then sent to stations like MTV and other music shows so that they could be shown to millions of fans and help increase the sales of the band’s music, merchandise and gigs.

spandau ballet now

Spandau Ballet today, reformed and touring.

In those days, bands had to do a lot of television, radio and magazine appearances for exposure and that was all they could do, it was out of their hands. They had to rely on their fans tuning in to see those interviews at that scheduled time or buy those magazines.

Thirty Years Later: The Game Has Changed… A Lot!

So now we come to today, things are a little bit different, we live in an age of social media and smartphones which come with high resolution cameras and leads that can hook up to tablets and laptops easily. These are taken for granted today but they really are game changing tools, not just for the music industry but for many businesses.

technology

Let me explain:

On Sunday I watched a show called Sunday Brunch which always shows a clip of a music video of some new band, singer or song with a couple of lines of information just before the ad break. They showcased the talents of the relatively new singer Shannon Saunders.

shannon saunders video

The information that they gave about her was that her first music video was made for the cost of £9 and that it had been seen just under 1 million times on YouTube. I believe this is the video that they were talking about.

Heart of Blue – Shannon Saunders (OFFICIAL VIDEO)

How different is this to the Spandau Ballet and MTV days?

Ok so there are some big differences, Spandau Ballet was sent to foreign countries to film the videos and the record company footed the bill (which would be deducted later out of record sales though) whereas Shannon is filmed wandering around London.

However there is nothing stopping her from creating a similar video using the same methods while on holiday in several places, what is important here is that she has created a video for the cost of £9 probably using a mobile phone or tablet and then uploaded it to a free social media platform like YouTube which has been watched by nearly 1 million people!

If she is a YouTube Partner and generating money from Google AdSense (adverts shown on and around her video) then she would have easily made back a lot more than the £9 she spent thanks to the nine hundred thousand plus views the video has had.

simple youtube profitsAnd now she is getting exposure on popular TV shows because of her ‘own’ work.

We have technology now that we can use to do things that people in the 1980s could only dream of, the show that I watched about the 1980s showed people using the new ‘mobile phones’ from Vodafone, you remember the ones… the size of a brick and had to be carried with a battery pack that was the size of a smart car.

Today we have smart phones that allow us to record videos as we have seen above and to create and record music using incredible software and apps. Tor Miller is a musician who was given a lot of airtime on Radio 1 by the DJ Zane Lowe after he heard his debut song which was recorded entirely using his mobile phone.

Ok so these people are singer songwriters and musicians and have created music for which the videos were made but the technology we have access to can be used for doing so much more such as artwork, writing books and running online businesses… I am just using the music industry as an example and a comparison on how the world has changed.

webcam busines fi

In a recent article I mentioned how musicians were using the internet to broadcast gigs using webcams and how one DJ was running an online music school where he would use tools like Skype or Google Hangout to conduct interactive live lessons… you can read that article here… Using Skype, Google Hangout & A Webcam To Generate A Second Income

I want to show you some more examples of DJs and musicians using technology that we have available to us which was not affordable or readily available to the people in the 1980s.

Many DJs do live sets which are added to sites like YouTube and Facebook which are recorded using webcams and laptops. After the sad news that David Bowie had died the Canadian DJ Skratch Bastid did a short tribute to one of his heroes by cutting up two copies of Bowie’s ‘Let’s Dance’ song which you can see here.

Skratch Bastid – David Bowie Tribute “Let’s Dance” routine

Here is a snap of the same video which he uploaded to Facebook and take a look at the number of shares and likes it has had!

skratch bastid

Kutski is another DJ who does regular short scratch videos in his studio as the image below shows.

kutski scratch video

What I like about Kutski is that he puts some time and thought into creating his videos. They only take a minute or two to set up and probably an hour to edit but they are still relatively cheap and quick to do and they look very professional and can be powerful tools in his business.

He uses multiple camera angles and he has also spent a couple of hundred pounds buying a GoPro camera to create these fantastic short but exciting memories of events and weekends.

Kutski @ Paradox, Baltimore NYE 2015

I apologise if the music is a little too hard for you but I love it 🙂 But the point I want to get across is how they are utilising this incredible and cheap technology we all have access to and using it to keep fans interested and generate new sales and business.

Notice how many of the free to use social media platforms these people use… Kutski is a very busy DJ, he travels the world performing at big events and is pushing his ‘Keeping The Rave Alive’ brand as he goes and to help he is using all the free social media networks that are available as you will see in the screenshot below.

kutski keeping the rave alive

Kutski also produces a radio show/podcast which he uploads to music sites like Soundcloud & iTunes then shares the link across social media. It is all about getting the name and brand out there.

In many ways for DJs and musicians it is easy, they can do so much to share their own music and sets across the networks using videos but so can many other industries like chefs, artists, authors and even philosophers.

We have such great pieces of technology to hand that we can use, much of it is usually sat in our coat or trouser pockets most days. We can record audio, video, write articles, take pictures which we can upload to many different websites and networks within seconds from most places in the western world and we can connect with millions of people around the world quicker than it takes to order a coffee.

Currently we are living in the greatest time for personal technology, mankind has never had a period in history where we could do so much with so much ease and share it with so many people at the same time… with speed. If that is not impressive and has not made you realise that anything is possible for you then nothing will. 🙂

Building Large Followings Using Facebook Groups, Pages & Twitter For Long Term Profits

This post was inspired by a couple of discussions that we had here in the Minion basement. We were discussing what could happen if people were more patient and didn’t need to generate money fast, giving them time to build up systems and traffic sources that could bring them a lot of profit in the future.

We discussed the growing trend for companies like Facebook, Google and Microsoft to buy out websites, apps and services that were free but had grown where they had a lot of users and visitors. These large numbers of visitors and users mean that they become the valuable commodity.

company logo

What was a free system or website becomes very profitable in the eyes of big companies, they often buy them out and then either add paying adverts to the system as Facebook has with Instagram and Microsoft have with Skype or they use the system/website to heavily promote their own services and look for more custom.

This had us thinking about ways that you and I could do something similar on a lower level, we do not have thousands of pounds/dollars, certainly not hundreds of thousands of pounds/dollars that we can invest in building up a free to use system that can become profitable like Instagram.

There are things that you can do which are free to use although some investment would certainly help the cause. Facebook, Twitter and Google Plus are free to use social media platforms which allows you to build up big followings of people that you can reach.

Facebook is great because it allows you to create Facebook pages and groups around specific subjects which can allow you to reach a lot of people. Facebook does have some problems with their reach system and that is when you post an article to a Facebook page you might only reach a small percentage of your followers but that is not necessarily a big problem as you will see shortly.

When you have a large following on Facebook you can post links to affiliate offers on Amazon or to websites where visitors generate you money by clicking on adverts and even though not everyone will see your post there will be enough that do and will take action to generate you money. It would also be possible to post other people’s links to your followers for a price.

George Takei

Take Geroge Takei as an example, George played Lieutenant Hikaru Sulu in the original Star Trek programmes and films (which he seems to be dining out on it ever since ;-)). He and his husband Brad have a Facebook page each, they publish virtually the same posts and they are run by staff. How do I know this? Because they have videos made now and then featuring some of their social media team.

Brad Takei

The reason they have a team is that they are both very busy men and this is also a big business as you will soon see. Both George and Brad’s Facebook pages publish links to Amazon products such as T-Shirts using a model that we Minions call the No Hassle Commissions system which you can learn here in our Digital Academy:

no hassle commissionsYou will see that between the two of them they have over 10 million fans on their Facebook pages and I am more than certain they use Twitter and Google Plus. This is a big business to them, when you look at their pages you will see that they (rather their team) try out lots of new methods of posting content to their followers.

george takei posts

They generally share a lot of funny images, videos and articles. Now the articles come from lots of different websites but there are several which keep cropping up, sites like Distractify.com, Warpedspeed.com and Tickld.com which make me think that they have either a few clients who pay them good money to share an article or that they run several Cash Curator sites of their own or maybe it is a combination of the two.

A Cash Curator site is a website that is filled full of great fun content and that content is shared on social media driving traffic back to the website where the large numbers of traffic create large amounts of advertising and affiliate revenue.

If you would like to be shown how to run a successful Cash Curator site then you need to join the Digital Academy and get access to all of our tutorials, hosting, website theme, resources and support. Click The Button Below Now:

cash curator tmbThe fact that George and Brad have 10 million fans and followers on Facebook and maybe a load more on Twitter means that even if only 10% of their fans saw and acted on their posts they have reached 1 million people…. and that is a lot. When you look at the viral nature of sharing on Facebook many of their posts are seen by thousands more people.

George Takei post 2

They post regularly and they post a mixture of links to other websites, affiliate offers, funny pictures and videos as well as posting about some of George’s recent work like his Broadway play Allegiance and the occasional political & gay rights opinions and thoughts.

Now as you can see they reach a large audience and that large audience can help to bring in a lot of money and this is where the answer lies for this idea.

As Social media is a large free to use traffic source it makes great sense to create a plan where you build several pages and groups in Facebook and maybe a couple of Twitter accounts and slowly overtime build them up. The pages and groups can be about specific niches like a specific sport or they can be generally fun based pages where you share funny stuff.

If you wanted and could afford it you could run adverts to the pages, you could promote one or two posts a week or run ‘Like’ campaigns to build up the page numbers. If you did this you would need to keep an eye on your costs and factor it into the overall plan.

You see the whole plan is to build up a huge following of people and then when you have a lot you can start to send them to websites that you own where you can make money from advertising revenue and affiliate sales.

Once you have a large following you can also share links to affiliate products like cool or funny T-Shirts although I prefer to have T-shirts embedded within posts on a website as they look less spammy and can convert well in a post but you can still do that if you wish. George does that every now and then as do other popular FB pages.

GT Tshirt post
You do not need to have a following as big as George Takei although it would be nice but a smaller number could do a lot for you. You do not have to wait until you have hit the 1 million mark to start sharing monetised posts, it is up to you when you do but if you do it too soon then you can run the risk of upsetting people but if the monetisation plan is to generate money from adverts on websites which surround interesting posts then you should be safe as people generally do not see you as the person trying to make money out of them.

monetised page
If people pay you to share posts on your Facebook pages, groups and Twitter profiles then it is best to also go with the sites where the monetisation method is the same with adverts being the focus. If you start sharing too many products that people may not like then you could run the risk of losing followers.

To sell products to people who are not really looking for things to buy then you are recommended to follow the advice in this post What Can Bruce Lee’s ‘Art Of Fighting Without Fighting’ Style Teach Us About Affiliate Marketing?

Want to learn how to run one of many online businesses? Then why not take a 30 day money back guarantee trial of our Digital Academy with loads of video tutorials. Click the button below:

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