In this article The Incredibly Successful Combination Of Guinea Pigs, Disney Toys & YouTube I wrote that Daiane DeJesus (Sandy Summers) was the highest paid YouTube partner generating over $5 million from playing with childrens toys, well it seems that she has competition.
Unless YouTube tell us exactly who is the biggest earner or if the people in question actually come out and tell us their true earnings it can be a bit of a guessing game as to who is actually the biggest earners but it has been said that Felix Kjellberg aka PewDiePie was the biggest YouTube earner of 2014 generating around $7.4 million all from the videos that he uploads… which are… of him playing computer games!
He does interact with his video viewers and it is not just a case of him playing games, recording them, uploading them and forgetting about them, he has grown his channel into a giant resource of fun videos and his videos are watched over and over again by millions of people.
When people hit replay he gets paid more, Felix has been nicknamed the King of YouTube. I recently read that his YouTube channel had 37.7 million subscribers and his videos have had over 9 billion views. I see in the video descriptions he also has affiliate links to the games he plays so he is also getting paid from product sales.
At $7.4 million that would make every subscriber worth $0.20 to him. This is indeed an incredible story and again just one of many.
Some of the successes have come from easy to make simple videos, in the The Incredibly Successful Combination Of Guinea Pigs, Disney Toys & YouTube I also wrote about one woman who recorded her Guinea pigs running around their cages and pens and uploaded them to YouTube. Those videos were making her around £1000 a month.
So this had me thinking… how can anyone start a successful YouTube channel and quickly cash in on the power of YouTube by becoming a video creator and a YouTube partner?
Obviously I got thinking up some really creative ways to make videos but they would take a lot of creative work and require some additional equipment which would not be cheap. One idea I had was based around using drones and they are not cheap, especially if you were to add a camera like the GoPro to them. It could cost several hundred pounds before you had even started.
I wanted to think up some ideas that could get people started without having to…
- Buy a lot of equipment or splash out on anything expensive
- Steal video, images or audio from other sources
- Learn a lot of new skills
So I sat down and came up with a few ideas which I think people could start with now, maybe even today, with very little start-up cost if any. I wanted to focus on simplicity, I even had Russell Brand’s YouTube channel ‘The Trews’ open while getting ideas.
I am not Mr Brand’s biggest fan, I have had to wash my eyes and delete his channel from my YouTube history but what is important to remember is that he has 630 odd videos where he just sits facing a camera talking about ‘stuff’. Much of it has nothing to do with him either; one video in the celebrities category was about the verbal to and fro between Katie Hopkins and Katie Price. Why???
It is often the amount of videos and the stuff people talk about that can make simple videos work well. Russell Brand releases a new ‘Trews’ video three times a week.
Fortunately for Mr Brand, who has 1,170,630 subscribers, he already has a history of TV performances and a celebrity status as a film star, comedian (debateable) and was formerly married to one of the world’s most popular pop singers which will help him build a big fan base.
We normal folk will have to start without that kind of popularity and notoriety already in place.
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Finding Your Angle
So after seeing the success of the woman who opened up toys and played with them for children and made around $5 million I think it could be a good idea to film yourself reading children’s stories in a kind of child centred ‘Trews’ style.
All that is required for this is a comfortable chair in the corner of a room with maybe a few toys placed around the chair to make it more interesting to children and a big stack of children’s books. Also a confidence in yourself that allows you to be filmed and seen all across the world is needed.
A half decent camera that connects to your computer is all that you need to record yourself reading out the stories. It is very simple and many videos could be recorded over a day or two or a few weeks.
Many parents might put their children to bed and have your videos playing in the back ground to help their children drift off to sleep. Imagine that!
The important thing to remember with any online business is that you DO NOT expect success right away. Perseverance is the key to most success stories, you might hear of one or two videos that go absolutely crazy and viral with millions of views but there are many channels on YouTube that have hundreds of videos that only have a few thousand hits but those few hundred videos add up to a lot of views meaning that they can generate a nice sum of money if you are a YouTube partner.
If you like writing your own stories or poetry then that is even better but if you feel self-confident you could create a character and dress up so that no one recognises you like a clown for example or a nanny character similar to Nanny McPhee.
A lot of the money is made when videos are seen a lot and replayed so with that in mind many people try and make videos which are funny hoping that they will be shared and re-watched. If you are not self-conscious and happy to make a fool of yourself then you can do many things in front of a camera.
Think of the success of shows like Jack Ass and Dirty Sanchez, I do not get why people would chose to inflict pain on themselves but these guys do and it has been good for them in many ways.
Copyright will always be an issue when making videos on YouTube but it is possible to use other people’s work under ‘Fair Use’ if it is done in a good way such as borrow clips from films if you create something ‘new and unique’ from those clips. This is not set in stone though, some people may still object to you using a few minutes of a film or music so I think the best idea is to always create something new.
A musician who creates his own music should have a YouTube channel to show case their work but that alone does not mean they will get a lot of shares unless they are outstanding. You do see videos being shared of a young woman or man who does a sensational cover version of a popular but bland chart song but there are a lot more styles of music which have millions of fans but unless certain videos are shared many fans will not see them.
So it is important that you create videos that people want to share and there is nothing better than a video that is either very funny or makes the viewer think …’WTF?’
I think musicians should probably stop trying to ‘recreate’ arty and serious style music videos that they see on the TV but go and do something seriously ridiculous which should hopefully get a few more shares than the music itself.
As I am talking about trying to create videos fast and simple without the need to buy expensive tools a mobile phone or a web cam would do for recording people doing some bizarre dancing or even running up and down the streets dressed in super hero outfits or as animals. Think of Trigger Happy TV where people dressed in dog outfits would start fighting in busy shopping centres.
When you consider that two people I have mentioned in this article have collectively made $12-13 million from simple to make videos, and when I say simple I mean simple, then you have to agree, there is money in this video making lark.
I have to say though, and I shall keep saying this, it is not just a case of doing one video at the drop of a hat and then packing up when you have only had a few views. A video has to be planned, even if the whole video is simple to record and the idea is simple it still needs to be thought through properly and … it has to be a consistent flow of videos for people to start to take note and become aware of you.
There are the odd ‘one hit wonders’ in the music charts but when you really look into the history of the super successful bands, none of them did just one track or one gig and give up. They stuck with it and kept on and on and on until they started to get a following. You must think of a YouTube video business/plan in the same way.
A following will share out your videos and then your following will grow, your videos will be seen by more people and re-watched more and you as a YouTube partner will be earning more money from the advertising revenue that you are generating for YouTube with all of those video views.
I shall bring this post to a close by using a quote the YouTube King Felix gave to a Swedish newspaper which sums up everything I want to get across…
“IF YOU THINK SOMEONE’S FUNNIER, GO REFRESH THEIR VIDEOS OVER AND OVER, BECAUSE THAT’S HOW WE GET PAID.” – Felix Kjellberg
That says it all really!