Category Archives: YouTube & Video Marketing

How One Family Made $100 Million In Two Years Using YouTube And A Grumpy Cat

Disney is not the land where dreams are made: It is the internet!

Not all internet wealth comes from hard work or specialised business systems. A lot of it has come from simply sharing fun stuff. If you are not yet aware, cats dominate the internet. Some say that the internet was just invented to share funny cat pictures and videos.

Their popularity can be seen everywhere. Today I wanted to talk to you about a family who have generated a whopping $100 million within two years thanks to their less than happy cat. The cat itself is probably very happy but it has a face which always looks sad and grumpy.

Introducing the internet sensation… Grumpy Cat!

grumpy cat

According to the UK newspaper The Independent (December 2014) Grumpy Cat’s owner Tabatha Bundesen and her family have reportedly earned $100 million which is a cool £64 million in real money.

Tabatha now 30 said:

“What she’s achieved in such a short time is unimaginable and absolutely mind-blowing. I was able to quit my job as a waitress within days of her first appearance on social media and the phone simply hasn’t stopped ringing since.”

Grumpy Cat whose real name is Tadar Sauce earned more in 2014 through merchandise sales, advertising  and other revenues than the world class professional Cristiano Ronaldo who earned an estimated £27.1 million and Gwyneth Paltrow whose income for 2013 was around £12 million.

That is incredible! It all started when they put a picture on the popular website Reddit. People accused the picture of not being real and that it was ‘photoshopped’ so Tabatha recorded a few videos and added them to YouTube. Those videos went viral and the rest is history as they say.

The Original Grumpy Cat!

Just look at this video. It has had nearly 20 million views!

Grumpy cat has her own website, she has nearly 140 products in her online store split into departments like ‘Electronics’, ‘Clothing’ and ‘Home & Pets’.

grumpy cat merchandise

She has been in her own movie “Grumpy Cat’s Worst Christmas Ever”, which was produced by Lionsgate –– the people behind several Jason Statham movies –– she has a couple of books on Amazon, one which was a New York Times bestseller, that are doing very well.

grumpy cat books

She even has her own range of coffees called ‘Grumppuccino’ which are available to buy in over 100 stores across the US.

grumpy cat coffee

Why I am saying she has I don’t really know as she has done very little herself. A lot of this is down to Tabatha and Grumpy Cat’s agent Ben Lashes. Ben is a self-proclaimed ‘meme manager’, whatever one of those are. He has turned the public’s love for funny cat images and videos into cold cash. He has managed other popular online cats including Keyboard Cat and Nyan Cat.

Since Ben took over managing Grumpy Cat he has created a brand that has grown landing them the book and film deals as well as Grumpy Cat now being the official ‘Spokescat’ for Friskies. A deal with Nestle Purina PetCare what would be worth a small fortune.

Grumpy Cat is not the only cat to become an internet sensation and she certainly wasn’t the first. It is now generally accepted that posting a picture to Reddit, Twitter or Facebook or a video to YouTube can launch an internet sensation.

YouTube has generated millions of dollars for people because it allows average joe public to get their homemade videos out in front of millions of people.

Read:

technology rich and famous

How The Technology We Take For Granted Today Could Make You Rich And Famous

Some YouTube stars can earn more than Hollywood films and stars. Especially when you consider the return earned on products with the difference in layout costs.

Hollywood spends millions to make millions whereas Felix Kjellberg AKA PewDiePie, a Swedish video game commentator, would spend a miniscule amount compared to Hollywood and yet it is reported that he can make as much as $7.4 million in a year thanks to his YouTube based business.

Read:

Sitting On Your Bum Playing Video Games YouTube $7.4 million How To Profit From Creating Simple YouTube Videos

Sitting On Your Bum + Playing Video Games + YouTube = $7.4 million: How To Profit From Creating Simple YouTube Videos

So the questions are: Do you own a pet? Do you own a video camera? (smartphone will do) Do you want to make money doing something which is fun?

If the answers to all three questions are yes then you could be the next internet sensation like Grumpy Cat. Who knows?

But what we do know it that no one will ever know if they never try.

Why Hosting Your Membership Based Tutorial Videos On YouTube Is A Great Idea

A lot of people would tell you not to host your membership or product tutorial videos on YouTube because they are open to theft and other non-paying people may see them but I am here to argue that there are benefits to putting your videos on YouTube.

Firstly, the hosting is free, there is no cost associated to having the videos on YouTube and you embed the videos on your own site so you can keep people on your site and bandwidth costs down.

It is the bandwidth costs that I want you to think about, many marketers put their videos on Amazon’s storage known as Amazon S3 which comes with a small cost. I have known people develop products and then host their training videos on Amazon S3 only to have their product ‘hacked’ and the login details placed on forums and other websites which resulted in a lot, and I do mean a lot, of people going to that product and watching the videos.

Technically the product was stolen by thousands of people, those thousands all flocked to the site over a short period of time which used up a lot of bandwidth and data resulting in the product owner getting a bill bigger than he expected. Not only that, but the hosting cost for some product owners was more than the amount they earned from selling the product.

If the product was just a low $12-20 product they were promoting on affiliate networks like JVZoo then they would be paying out 50-75% of the revenue to other people who promoted the product for them. So if sales were low, sales had to be split with affiliates and the product was shared on dodgy forums with thousands of non-paying visitors using up a lot of bandwidth then you can see why some of these guys actually lost money.

There are a lot of dodgy and unfair people around who will happily rip you off and share your products with others illegally. This can have a huge cost, not only in bandwidth and hosting costs but it is twofold because you lose revenue from sales.

You do not have any of these issues with YouTube, yes people may still hack your site and manage to share your product but it will not cost you more if it happens.

If you wanted to run a membership site and was using WordPress, a cool plugin like S2 Member will lock your site down and the videos that you add to YouTube can be set to ‘unlisted’ which means that your video is not visible to anyone on YouTube other than yourself but it allows them to be embedded on your site meaning that your paying members can watch them.

unlisted

Depending on what your niche or industry is, when a video needs to be replaced with a newer updated version the older ones can be set to ‘Public’ on YouTube meaning that YouTube users looking for certain videos might come across yours and learn more about you and your membership.

You could re make a new video each week and then release the older version to the public so you are also building up a presence on YouTube and a library of videos. If you assign an AdSense account to your YouTube channel you might even earn some extra dollars in revenue from those public videos.

monetized with ads video

Normally the ‘Unlisted’ videos that you embed on your membership would be set to not show ads but if you allowed all of your ‘unlisted’ videos to show ads, then any that were shared illegally could possibly make you money. That is a lot different than actually losing money from your videos hosted on Amazon S3 if they were stolen and shared.

It does take a lot of views to generate a lot of money on YouTube via their AdSense system but some is still better than you losing money due to theft.

The other great thing about YouTube is that if you have an account which is verified, is in ‘good standing’ and you have at least 1000 subscribers then you can set up your videos so that you get paid when people watch them or pay a subscription to access your channels.

paid for yt channels

I cannot say how good the system is or if many YouTubers are likely to pay to watch your videos on YouTube itself but it is an option. I personally believe that having a separate website where you embed the videos along with other content which people pay to access is a better method.

But, this is the mobile generation and people use apps to access social media sites like YouTube and Facebook, they no longer go to them via internet browsers like they once did so accessing YouTube for many is a lot easier than going to a website so maybe the paid YouTube option would work better for you.

As you will see below, popular TV shows are available to watch for a small price via YouTube and Google Play.

paid for tv shows

These are well known and established media companies, TV personalities and broadcasting companies selling their shows but it is possible to create something that people want to watch and would pay for. The possibility is there.

ricky gervais paid for episode

As always if you have a plan in place then you can make it work better for you, again it depends on what niche or industry you work in. Some industries might require new videos being made each week meaning that videos that were once locked behind the membership wall can go live once they are old but still good enough to be seen but some industries might not need so many updates.

Whatever type of membership you want to run there are advantages to hosting your videos on YouTube, it might not be for you but I would not dismiss it straight away. Think long and hard about it, theft is an issue online, it happens but at the same time, many people worry about it more than what actually happens in reality.

YouTube might be a better and cheaper alternative but remember, a membership has its value not only in the content you can access but the content still yet to come and if someone has paid for a month and bookmarked all of your video links or downloaded the videos using one of the many YouTube downloader tools then cancelled their membership… they will not get access to the new stuff so they usually lose out on more than what they actually gain.

Need YouTube Video Ideas? People Really Will Watch Any Old Thing!

I have recently written a couple of articles about becoming a YouTube Partner and profiting by creating videos that you upload to YouTube which you then get a share from the revenue that they generate from the advertising on and around them.

There are many people who are making a lot, and I do mean a lot, of money from this incredible opportunity. the last article I wrote was aimed at giving people ideas on how they could start a YouTube business by creating quick and easy videos that were not complicated or required expensive equipment. You can read that article here…

Sitting On Your Bum + Playing Video Games + YouTube = $7.4 million: How To Profit From Creating Simple YouTube Videos

In today’s article I wanted to give a few more examples of what ‘easy to make‘ videos are out there and show you that you too could be making videos like these. If you were sat thinking that you cannot create any decent videos that are good enough for people to watch then I want you to think again, the following examples will show you that YouTubers really will watch any old thing.

People Really Will Watch Any Old Thing.

I wanted to share with you these videos that prove that people will basically watch any old thing on YouTube. I really want to say any old crap but there are many who think Nora The Piano Cat is brilliant.

Horrorcirdan: The Game Of Thrones Fan

game of thrones reaction video

Watch The Video Below

First up we have this video which has been seen nearly 12 million times… what is so special about this video? Nothing really, people have recorded themselves watching a specific episode of the popular Game Of Thrones TV show.

The video above is nothing more than a compilation of these videos showing people’s reactions to that episode where, I am told, a lot of people get killed.

The video owner Horrorcirdan has taken other YouTube users videos and added them all together making a compilation which has now been seen 11,858,958 times and is in my opinion… very dull. He has 72 other videos on YouTube.

Nora The Piano Cat

nora the piano cat

Watch The Video Below

The second video is of a cat playing the piano, as I mentioned earlier, this is Nora The Piano Cat. She plays the piano… well ok she hits the keys along with the music… but she has become an internet sensation and has 28 videos online.

As you will see from the screenshot above, that one video has been seen by over 9 million people and she has her own well thought out channel. Her channel has had over 11 million views in total and she has a zazzle store connected to her account meaning that she is selling her own merchandise.

I guess she also designs as well as play the piano… what an incredible cat.

These examples should motivate you to believe that you too can use YouTube to generate money. As you have seen there are many people who are using YouTube who are not part of a giant business.

ChiqueGeeks

Take these two girls, they are known on YouTube as ChiqueGeeks and they create videos of themselves… watching the TV while drinking alcohol… yes I kid you not.

Drunk reaction video

Watch The Video Below

Ok so this really baffles me, the ChiqueGeeks have 15,929 subscribers and they have 78 videos. Over 15K people have subscribed to their channel and are willingly waiting to be notified when a new video is uploaded!

OK so I don’t think they are YouTube Partners due to the nature of their material as Google are not big fans of promoting alcohol but what these two girls do is record themselves watching popular niche TV shows while drinking alcoholic drinks and they do what they call a Drunk Reaction Video.

Why I am using these two girls as an example is that they have a fairly large following, they have quite a lot of views on their videos (the video above has had 376,456 views) and the videos they make are extremely simple to do.

We believe that that one video which has had 376,456 could have generated hundreds of pounds on views alone. All they have done is sit on a comfy sofa and watch the TV while having a drink which is what most of us do regularly just that they have recorded it by either using a standalone video recorder or a webcam connected to a laptop.

simple youtube profits

Learn How to Profit Using YouTube In Our Digital Academy Here

Gregsbeerreviews

gregs beer reviews yt

https://www.youtube.com/user/Gregsbeerreviews

This is an interesting YouTube channel, this is Greg and it would seem he has a bar in his home or garden and Greg likes beer. As you can see from the image above Greg has 1,776 videos and an incredible 16,659 subscribers.

His videos do not individually get a lot of views, but the two most popular videos have been seen over 70,000 times which is not bad. Add all the views up from 1,776 videos and he does get quite a lot of views over his whole channel.

But as you will see from the image below he has a specific style to his videos, he has a camera set up facing him as he pours and drinks beers from behind his bar.

gregs beer reviews

If there was ever an example of a simple easy to make video then Greg’s beer review videos are it. The length of each video varies but he basically stands, sups and talks and that is it. How hard is that?

Epic Drone Videos

epic drone videos

https://www.youtube.com/channel/UC9FmF7MZlsl3QCWtuCAnOeQ

This next example gets me excited; I see so much potential for a great YouTube channel using drones. Modern technology has come to a point where we have access to great quality digital cameras, editing software on tablets and small drones which can go virtually anywhere.

Incredible aerial shots were once only done by expensive camera crews flying around in seriously expensive helicopters but now for a few hundred pounds people can buy drones and create stunning aerial and hard to reach close up shots of areas that were just not accessible to people.

This does require some investment to buy the equipment and it isn’t particularly cheap but compared to several years ago…  it is. Ten years ago trying to do aerial shots like these would have cost you a small fortune, but now you can pop a drone in your car or even a bag, go to your chosen location like the beach, mountains or abandoned town and throw the drone in the air and begin to record great videos.

epic drones videos 2

Epic Drone Videos has 17,624 subscribers and 39 videos online which have had a combined viewing of 2,238,252.

I can imagine a lot of wonderful and easy to make videos using drones.

If you do a search of YouTube you will see videos similar in style to the Drone ones except they were taken from the dashboard of a car. People drive around towns and cities documenting the areas which themselves become historical. I don’t think these will get a huge amount of viewers but those that capture car accidents or bad driving will especially if those incidents have been compiled into better ‘fail’ or ‘incident’ videos.

YouTube should not be seen as a place where everything has been done or a place where you have several styles of videos only but more of a free platform that allows you to create your own TV channel where you can share your videos and… generate money from.

still short of a few ideas?

Sitting On Your Bum + Playing Video Games + YouTube = $7.4 million: How To Profit From Creating Simple YouTube Videos

In this article The Incredibly Successful Combination Of Guinea Pigs, Disney Toys & YouTube I wrote that Daiane DeJesus (Sandy Summers) was the highest paid YouTube partner generating over $5 million from playing with childrens toys, well it seems that she has competition.

Unless YouTube tell us exactly who is the biggest earner or if the people in question actually come out and tell us their true earnings it can be a bit of a guessing game as to who is actually the biggest earners but it has been said that Felix Kjellberg aka PewDiePie was the biggest YouTube earner of 2014 generating around $7.4 million all from the videos that he uploads… which are… of him playing computer games!

Felix Kjellberg

He does interact with his video viewers and it is not just a case of him playing games, recording them, uploading them and forgetting about them, he has grown his channel into a giant resource of fun videos and his videos are watched over and over again by millions of people.

When people hit replay he gets paid more, Felix has been nicknamed the King of YouTube. I recently read that his YouTube channel had 37.7 million subscribers and his videos have had over 9 billion views. I see in the video descriptions he also has affiliate links to the games he plays so he is also getting paid from product sales.

At $7.4 million that would make every subscriber worth $0.20 to him. This is indeed an incredible story and again just one of many.

Some of the successes have come from easy to make simple videos, in the The Incredibly Successful Combination Of Guinea Pigs, Disney Toys & YouTube I also wrote about one woman who recorded her Guinea pigs running around their cages and pens and uploaded them to YouTube. Those videos were making her around £1000 a month.

So this had me thinking… how can anyone start a successful YouTube channel and quickly cash in on the power of YouTube by becoming a video creator and a YouTube partner?

Obviously I got thinking up some really creative ways to make videos but they would take a lot of creative work and require some additional equipment which would not be cheap. One idea I had was based around using drones and they are not cheap, especially if you were to add a camera like the GoPro to them. It could cost several hundred pounds before you had even started.

I wanted to think up some ideas that could get people started without having to…

  1. Buy a lot of equipment or splash out on anything expensive
  2. Steal video, images or audio from other sources
  3. Learn a lot of new skills

So I sat down and came up with a few ideas which I think people could start with now, maybe even today, with very little start-up cost if any. I wanted to focus on simplicity, I even had Russell Brand’s YouTube channel ‘The Trews’ open while getting ideas.

Russel Brand the Trews

I am not Mr Brand’s biggest fan, I have had to wash my eyes and delete his channel from my YouTube history but what is important to remember is that he has 630 odd videos where he just sits facing a camera talking about ‘stuff’. Much of it has nothing to do with him either; one video in the celebrities category was about the verbal to and fro between Katie Hopkins and Katie Price. Why???

It is often the amount of videos and the stuff people talk about that can make simple videos work well.  Russell Brand releases a new ‘Trews’ video three times a week.

Fortunately for Mr Brand, who has 1,170,630 subscribers, he already has a history of TV performances and a celebrity status as a film star, comedian (debateable) and was formerly married to one of the world’s most popular pop singers which will help him build a big fan base.

We normal folk will have to start without that kind of popularity and notoriety already in place.

simple youtube profits

Learn How to Profit Using YouTube In Our Digital Academy Here

Finding Your Angle

So after seeing the success of the woman who opened up toys and played with them for children and made around $5 million I think it could be a good idea to film yourself reading children’s stories in a kind of child centred ‘Trews’ style.

All that is required for this is a comfortable chair in the corner of a room with maybe a few toys placed around the chair to make it more interesting to children and a big stack of children’s books. Also a confidence in yourself that allows you to be filmed and seen all across the world is needed.

A half decent camera that connects to your computer is all that you need to record yourself reading out the stories. It is very simple and many videos could be recorded over a day or two or a few weeks.

Many parents might put their children to bed and have your videos playing in the back ground to help their children drift off to sleep. Imagine that!

The important thing to remember with any online business is that you DO NOT expect success right away. Perseverance is the key to most success stories, you might hear of one or two videos that go absolutely crazy and viral with millions of views but there are many channels on YouTube that have hundreds of videos that only have a few thousand hits but those few hundred videos add up to a lot of views meaning that they can generate a nice sum of money if you are a YouTube partner.

If you like writing your own stories or poetry then that is even better but if you feel self-confident you could create a character and dress up so that no one recognises you like a clown for example or a nanny character similar to Nanny McPhee.

A lot of the money is made when videos are seen a lot and replayed so with that in mind many people try and make videos which are funny hoping that they will be shared and re-watched. If you are not self-conscious and happy to make a fool of yourself then you can do many things in front of a camera.

Think of the success of shows like Jack Ass and Dirty Sanchez, I do not get why people would chose to inflict pain on themselves but these guys do and it has been good for them in many ways.

Copyright will always be an issue when making videos on YouTube but it is possible to use other people’s work under ‘Fair Use’ if it is done in a good way such as borrow clips from films if you create something ‘new and unique’ from those clips. This is not set in stone though, some people may still object to you using a few minutes of a film or music so I think the best idea is to always create something new.

A musician who creates his own music should have a YouTube channel to show case their work but that alone does not mean they will get a lot of shares unless they are outstanding. You do see videos being shared of a young woman or man who does a sensational cover version of a popular but bland chart song but there are a lot more styles of music which have millions of fans but unless certain videos are shared many fans will not see them.

So it is important that you create videos that people want to share and there is nothing better than a video that is either very funny or makes the viewer think …’WTF?’

I think musicians should probably stop trying to ‘recreate’ arty and serious style music videos that they see on the TV but go and do something seriously ridiculous which should hopefully get a few more shares than the music itself.

As I am talking about trying to create videos fast and simple without the need to buy expensive tools a mobile phone or a web cam would do for recording people doing some bizarre dancing or even running up and down the streets dressed in super hero outfits or as animals. Think of Trigger Happy TV where people dressed in dog outfits would start fighting in busy shopping centres.

trigger happy fighting dogs

When you consider that two people I have mentioned in this article have collectively made $12-13 million from simple to make videos, and when I say simple I mean simple, then you have to agree, there is money in this video making lark.

I have to say though, and I shall keep saying this, it is not just a case of doing one video at the drop of a hat and then packing up when you have only had a few views. A video has to be planned, even if the whole video is simple to record and the idea is simple it still needs to be thought through properly and … it has to be a consistent flow of videos for people to start to take note and become aware of you.

There are the odd ‘one hit wonders’ in the music charts but when you really look into the history of the super successful bands, none of them did just one track or one gig and give up. They stuck with it and kept on and on and on until they started to get a following. You must think of a YouTube video business/plan in the same way.

A following will share out your videos and then your following will grow, your videos will be seen by more people and re-watched more and you as a YouTube partner will be earning more money from the advertising revenue that you are generating for YouTube with all of those video views.

I shall bring this post to a close by using a quote the YouTube King Felix gave to a Swedish newspaper which sums up everything I want to get across…

“IF YOU THINK SOMEONE’S FUNNIER, GO REFRESH THEIR VIDEOS OVER AND OVER, BECAUSE THAT’S HOW WE GET PAID.” – Felix Kjellberg

That says it all really!