I want to talk about a lesser known method of finding profitable niches for websites and online businesses which have the potential of you becoming a field leader in those niches.
I am talking about predicting future trends before they happen and getting in there first.
Ok so now that might sound hard, how do you predict a trend before it has started? Well it sounds impossible but there does have to be something ‘started’ for it to be noticeable but it usually is usually very localised or still relatively unheard of.
Usually trends start in small areas or even overseas in other parts of the world and then within a few years they explode into big ‘things’ globally creating huge markets hungry for more information and products.
Back To The ‘Oldskool’
For example, as I write this now, I am listening to a very old Colin Faver radio broadcast from 1991 which was originally broadcast on Kiss FM. The style of music that he is playing is early UK Rave/Hardcore and Acid Techno from around the world.
The radio broadcast is now on YouTube but it dates back before the internet was available to everyone like it is today. In fact I am not sure I even knew what the internet was then apart from a few references to it in movies where hackers had infiltrated military computers.
If the internet was around at that time, I could have seen the changes that were happening to the UK music scene and charts and started a website dedicated to that new music and sub culture. Over the years that website would have grown and maybe even changed a little as the music styles morphed into new styles like Happy Hardcore Jungle, Drum N Bass, Hardhouse and many other styles of hard dance music.
20 odd years later the scene has changed and is currently going full circle with those original styles of music having a little bit of a revival and being lovingly placed under the category of ‘Oldskool’ rave and Hardcore.
There is a huge nostalgia going on in the scene with many of the original DJs and artists performing at special ‘Old Skool’ events across Europe where you can find many 40-50 year olds partying the night away alongside some newer younger fans.
Had I started a website all those years ago focusing on the music that I love I would now have a website that would be crammed full of content spanning the last 20 odd years with all of the relevant keywords, artist and DJ names with probably thousands upon thousands of backlinks and social shares all pushing the site to the top of the search rankings.
The site could be generating money on autopilot from advertising revenue and merchandise sales as people come across it in the searches looking for more information regarding these styles of music and artists.
Parts Of Our Culture Were Once The ‘New Thing’
I talk about old styles of music because I am sat here listening to it, who has not heard of Acid House or Hip Hop? They were once a new form of music that have now become part of modern culture but there are new styles being created.
Have you heard of Trap and Dub Step? They are still in their infancy compared to the previous styles I mentioned but they are now a few years old and the styles are becoming absorbed into the language and the culture. I am now hearing people who I would not associate with the newer modern styles referring to songs they have heard on the radio as being ‘Dub Step’. Culturally these styles are now becoming part of the norm.
This happens with so many new things each year and not just in the music world. New crazes and exercise styles are born which were once small and locally based but they can soon become global phenomenons over time.
Think of Line Dancing and Zumba… who has not heard of those? Go back 20 years and not many people in the UK would know what you were talking about.
Graffiti, breakdancing, BMXing, Twerking, Hip Hop, Techno, Acid House, Psy Chill, Hardcore, Parkour, and Selfies are just a few things that are now part of everyday life for many people and yet they were created in my short lifestyle.
For example, graffiti art as the world knows it started really in the early 1970s in New York mainly on the Subway system around The Bronx and Brooklyn before expanding out into other boroughs of the city.
Photographers like Henry Chalfant and Martha Cooper began to document this new art form which they began to notice growing in and around their city.
After publishing the book ‘Subway Art’ (reported as the most shoplifted book in UK history) Henry Chalfont and Martha Cooper introduced New York graffiti to the world along with a music video by the band Blondie and films like Style Wars and Beat Street.
Graffiti exploded and took the world by storm, what was originally a city based art form is now found all over the planet, it has made legends of some artists and made a lot of money for others.
Picture Source: Artist ‘Daim’ Facebook
Even spray paint companies have branched out from supplying car paints to developing paints and merchandise for the graffiti culture itself.
There are a lot of great websites and magazines that have grown out of this art form which is now around 40 years old but it is still going strong and seems to be getting stronger every year.
New Trend Website Vs Existing Trend Website
If you decided that you wanted to create a website business focusing on a niche that is popular now you are going to find it tough competing against websites that are already established and you are going to be working hard to get yourself ranked in the search engines like Google due to the already saturation of the keywords that you would need to target.
Trying to crowbar yourself into an already established market is going to be very hard even if you love what you do. The alternative is to keep an eye out for something completely brand new.
If something is new and there is little or no history to it then there is very little competition to go up against. Every time you write something new and add that out to the online world you are becoming the ‘go to’ website with the information that people are looking for.
You are writing that history and becoming the no 1 oracle for that culture. Others will soon join the arena but as you have been going longer you have your foot well placed on the proverbial online ladder.
When you are one of the first websites dedicated to a new growing niche there is very little SEO and keyword work that you will need to be concerned with. The SEO and the keyword work will basically work itself out for you and naturally build those strong tree like roots that you need.
Predicting The Next ‘Big Thing’
Ok this is the part where you want me to say that it is all very easy… well sorry but I cannot do that, finding a new trend before it explodes takes some work on your part, you will need to keep your eyes and ears open to see that something new breaking through.
TV news reports, social media and traditional print media like newspapers and magazines are the first places to spot new and emerging trends. Once you see something that you think is new enough and has the potential to become something big then you need to act on it.
Figuring out what is going to be big is not easy, very few can predict the future properly, and even those who are paid a lot to determine what is going to be the next big thing can get it horribly wrong.
Did you know that the Beatles were famously turned down by a record label who said that they were old hat and would not amount to anything or that J.K. Rowling’s first Harry Potter book was rejected by 8 publishing houses before she found someone willing to give it a chance?
Have you heard of Harry Potter or the Beatles? Looking back now with hindsight you cannot help but think how they could have not spotted the potential in them.
Building an online business in a niche that you may not like or have little knowledge is going to be hard work unless you pay someone who is closer to the niche to do the reporting and writing for you.
It can be a lot of work but compared to trying to work in a niche that you love which is saturated and requires a lot of SEO and keyword work and that can be very hard and depressing when you realise what a huge task that can be, it could be a lot easier than first thought.
So if you like the sound of this and want to start a website business focusing on a new yet to be saturated niche then you will need your eyes and ears open and a good note book to hand ready to spot that next ‘big thing’.