Tag Archives: Bussiness building tips

Why You Should Know A Lot About A Little And Not A Little About A Lot

Basically it is profitable to know a lot about one or two things whereas knowing a little about a lot of things simply is not enough to warrant people paying you for your knowledge.

‘Jack Of All Trades…’ Never Earn A Lot

In the physical trades IE building trades for example a ‘Jack of all trades, master of none’ is the saying used to call someone who knows a little about a lot but who does not actually know enough to do a proper job.

master of one

I know a lot about joinery and woodworking because I spent twenty years working in the industry, I have also learned a bit about other trades like bricklaying and plastering but I do not know enough to offer those trades as services.

It would be wrong of me to even try and I could end up making a mess of the work and costing the paying customers even more money if they have to have put right any shoddy work that I was responsible for… in fact it could cost me money to have it put right.

The same can be said about working from home running an online business. There are many profitable websites and online businesses making many people a great living but I am more than certain the people who make a lot of money do because they are selling services or knowledge around one thing…  that one thing is something they know a lot about, something they know inside out.

If you were thinking of building a website and offering NLP coaching then you would need to know everything about NLP to be successful. It wouldn’t make sense to try when you know just a little about NLP.

It certainly wouldn’t make any sense to offer NLP coaching via a website that also offered weight loss help, anxiety help and relationship help if you didn’t really know much about those topics either.

I suppose if you know a little about a lot you could throw those other topics onto the website so a website where you offer very basic NLP coaching along with anxiety help and weight loss help could also have tips and tutorials on how to repair a tap and how to fit architrave… but would you want to read it?

It doesn’t sound very professional does it? It reminds me of those cheap £1 stores that you see that sell anything and everything they can get their hands on. And as you know those stores never have anything of value, nothing which commands a good high price and if they did the store visitors would not buy it or even belive that the price was correct.

I know what Forex trading is but I do not know how to do it successfully, I also know the basics behind sports trading but I certainly do not know enough to teach or coach people on either of them.

A website dedicated to opera and opera singers might be very profitable but I know nothing at all about that niche and would find it hard to create any worthy content around that niche. I don’t like it either so it would be very hard to make any money from that niche let alone be successful.

Not only do you have to know everything about a specific niche you also need to enjoy it. Again this is obvious and I apologise for writing obvious stuff again but this is important.

Being An Expert With Authority Leads To Success

We all know a little bit about a lot of things but do we know a lot of information about one or two specific things? Knowing something inside out gives us the authority which can command good money.

Think about it for a second, if you wanted to be a successful author writing horror and thriller books but felt that you needed some help, guidance and inspiration then happened to see that Stephen King was doing a coaching program for new horror writers wouldn’t it make sense to get your information from him rather than the website with a couple of articles offering ‘writing tips’ alongside ‘rice cooking tips’?

stephen king

If anyone could command a hefty coaching fee for showing you how to be a successful author it would be Stephen King, not only does he ‘know his stuff’ he has a traceable history of success and knows the whole industry ‘inside out’.

It is important that you know ‘your chosen topic’ inside out so that when you are asked any questions the answers flow out of you naturally as if you were informing someone of your name and birthdate.

Whether it is building websites, teaching marketing or how to use social media, sports trading, forex trading, or offering services like running Pay Per Click advertising campaigns or social media accounts for companies you really need to know you stuff.

Blagging & Chancing Your Way To Failure

If you don’t know your stuff then in reality you are nothing more than a ‘chancer’ and a ‘blagger’. We may idolise blaggers and love to hear stories how someone has managed to ‘blag’ their way to success or took a ‘chance’ and landed on their feet but more often than not chancers and blaggers become unstuck and are discovered and it all goes wrong for them.

To avoid that from happening to you, understanding and knowing something inside out is the best protection you can have. So this means that whatever you want to build your online business around might require you to learn more than you you know already.

If you do not know much about something and want to start an online business so that you can work from home or anywhere in the world then it might pay you to think of what field of expertise you would like to work in and then spend some time studying it so that you know it before you start sharing it as an ‘expert’.

Learn And Build Your Online Business

You could start to build the website and write articles and information as you learn, this is a great way of learning yourself. It is proven that you learn quicker when you write down in your own words the things you are studying.

This way you learn by creating notes in the way of articles and you are building up a website full of content ready for when the time is right to fully start your online business.

The very popular and successful online marketer and writer Pat Flynn did just that… by accident. When he was studying architecture he set up a website and would write down his notes as posts as a way to learn and have an archive of his own information.

Other students doing the same qualification would search Google for information and Google would list his site in their search listings, these people would then visit his blog growing the traffic numbers which he noticed. He soon became the ‘expert’ in this field and began to monetise his website with an eBook and Google AdSense.

He then began to learn about monetising websites and writing as well as learning more about using WordPress.

Eventually he was laid off from the company he worked for and with all the information he had learned about creating profitable websites using WordPress he decided to focus on that instead of looking for another architect job and soon became the ‘go to expert’ for WordPress, online marketing, writing and money making websites. He is an expert in many fields now.

To end this week’s article I just want to reiterate that to be really successful you will need to know a lot about the niche or subject that you want to profit from.

Not only does it mean that people will think of you as an expert because you are full of useful information but it means that you have a huge resource of information that you can turn into articles, videos and podcast…. unless you pay someone to create the content for you in a niche which you know is profitable but know nothing about personally… but that is for another article another day 🙂

How The Technology We Take For Granted Today Could Make You Rich And Famous

In case you were not sure whether you were in a position to change your life with the technology we have available at our fingertips then I wanted to give you two comparisons to think about.

These two comparisons are in the music industry and involve two popular British acts, one is established and old and one is new. This article was inspired after watching two different shows on television last weekend.

I watched one show that was all about the 1980s and was called something along the lines Ten Years That Changed Britain, it discussed all the things that happened in those years which were groundbreaking and society changing like Margaret Thatcher’s Government, the Falklands War, The Acid House explosion and the British New Romantics music scene.

As part of the music scene it went on to discuss how the American TV channel MTV was changing the way we listened to music in our homes. MTV had given birth to the popular music video and UK bands like Duran Duran embraced this with their groundbreaking and expensive videos like the one for ‘Rio’.

duran duran rio

Martin Kemp and Tony Hadley from the popular British 80s band Spandau Ballet were interviewed for the show, Tony said that he had seen Duran Duran’s Rio video and wanted to do the same and so the record company sent the band around the world to exotic locations to film videos for their songs.

Martin said that in the early 1980s the band had made around four videos which had cost nearly £1 million each to make. These music videos were then sent to stations like MTV and other music shows so that they could be shown to millions of fans and help increase the sales of the band’s music, merchandise and gigs.

spandau ballet now

Spandau Ballet today, reformed and touring.

In those days, bands had to do a lot of television, radio and magazine appearances for exposure and that was all they could do, it was out of their hands. They had to rely on their fans tuning in to see those interviews at that scheduled time or buy those magazines.

Thirty Years Later: The Game Has Changed… A Lot!

So now we come to today, things are a little bit different, we live in an age of social media and smartphones which come with high resolution cameras and leads that can hook up to tablets and laptops easily. These are taken for granted today but they really are game changing tools, not just for the music industry but for many businesses.

technology

Let me explain:

On Sunday I watched a show called Sunday Brunch which always shows a clip of a music video of some new band, singer or song with a couple of lines of information just before the ad break. They showcased the talents of the relatively new singer Shannon Saunders.

shannon saunders video

The information that they gave about her was that her first music video was made for the cost of £9 and that it had been seen just under 1 million times on YouTube. I believe this is the video that they were talking about.

Heart of Blue – Shannon Saunders (OFFICIAL VIDEO)

How different is this to the Spandau Ballet and MTV days?

Ok so there are some big differences, Spandau Ballet was sent to foreign countries to film the videos and the record company footed the bill (which would be deducted later out of record sales though) whereas Shannon is filmed wandering around London.

However there is nothing stopping her from creating a similar video using the same methods while on holiday in several places, what is important here is that she has created a video for the cost of £9 probably using a mobile phone or tablet and then uploaded it to a free social media platform like YouTube which has been watched by nearly 1 million people!

If she is a YouTube Partner and generating money from Google AdSense (adverts shown on and around her video) then she would have easily made back a lot more than the £9 she spent thanks to the nine hundred thousand plus views the video has had.

simple youtube profitsAnd now she is getting exposure on popular TV shows because of her ‘own’ work.

We have technology now that we can use to do things that people in the 1980s could only dream of, the show that I watched about the 1980s showed people using the new ‘mobile phones’ from Vodafone, you remember the ones… the size of a brick and had to be carried with a battery pack that was the size of a smart car.

Today we have smart phones that allow us to record videos as we have seen above and to create and record music using incredible software and apps. Tor Miller is a musician who was given a lot of airtime on Radio 1 by the DJ Zane Lowe after he heard his debut song which was recorded entirely using his mobile phone.

Ok so these people are singer songwriters and musicians and have created music for which the videos were made but the technology we have access to can be used for doing so much more such as artwork, writing books and running online businesses… I am just using the music industry as an example and a comparison on how the world has changed.

webcam busines fi

In a recent article I mentioned how musicians were using the internet to broadcast gigs using webcams and how one DJ was running an online music school where he would use tools like Skype or Google Hangout to conduct interactive live lessons… you can read that article here… Using Skype, Google Hangout & A Webcam To Generate A Second Income

I want to show you some more examples of DJs and musicians using technology that we have available to us which was not affordable or readily available to the people in the 1980s.

Many DJs do live sets which are added to sites like YouTube and Facebook which are recorded using webcams and laptops. After the sad news that David Bowie had died the Canadian DJ Skratch Bastid did a short tribute to one of his heroes by cutting up two copies of Bowie’s ‘Let’s Dance’ song which you can see here.

Skratch Bastid – David Bowie Tribute “Let’s Dance” routine

Here is a snap of the same video which he uploaded to Facebook and take a look at the number of shares and likes it has had!

skratch bastid

Kutski is another DJ who does regular short scratch videos in his studio as the image below shows.

kutski scratch video

What I like about Kutski is that he puts some time and thought into creating his videos. They only take a minute or two to set up and probably an hour to edit but they are still relatively cheap and quick to do and they look very professional and can be powerful tools in his business.

He uses multiple camera angles and he has also spent a couple of hundred pounds buying a GoPro camera to create these fantastic short but exciting memories of events and weekends.

Kutski @ Paradox, Baltimore NYE 2015

I apologise if the music is a little too hard for you but I love it 🙂 But the point I want to get across is how they are utilising this incredible and cheap technology we all have access to and using it to keep fans interested and generate new sales and business.

Notice how many of the free to use social media platforms these people use… Kutski is a very busy DJ, he travels the world performing at big events and is pushing his ‘Keeping The Rave Alive’ brand as he goes and to help he is using all the free social media networks that are available as you will see in the screenshot below.

kutski keeping the rave alive

Kutski also produces a radio show/podcast which he uploads to music sites like Soundcloud & iTunes then shares the link across social media. It is all about getting the name and brand out there.

In many ways for DJs and musicians it is easy, they can do so much to share their own music and sets across the networks using videos but so can many other industries like chefs, artists, authors and even philosophers.

We have such great pieces of technology to hand that we can use, much of it is usually sat in our coat or trouser pockets most days. We can record audio, video, write articles, take pictures which we can upload to many different websites and networks within seconds from most places in the western world and we can connect with millions of people around the world quicker than it takes to order a coffee.

Currently we are living in the greatest time for personal technology, mankind has never had a period in history where we could do so much with so much ease and share it with so many people at the same time… with speed. If that is not impressive and has not made you realise that anything is possible for you then nothing will. 🙂

‘Failing To Plan Is Planning To Fail’ Why You Should Start The New Year With A Plan

As you are fully aware it is the first month of the new year which means we have a new 12 months to change our lives, change our lifestyles and/or build that business. There is a saying that I love which gets shared a lot on social media at this time of the year and it goes something like this:

“Today is the first page of a new book, you have 365 pages to write the story you want… so make it a good one” … or something like that.

We have 357 days left of 2016 and that is plenty of time to make some great changes and implement new things in our lives which can have positive and lasting effects.

As it is the first month of the year it is a good idea to spend some time writing out a plan of what it is that you want to do and achieve including how and when you are going to make a start.

There is a brilliant saying which goes ‘Failing To Plan Is Planning To Fail’ and it is true, if you do not have a plan then you are more likely to fail at the things you want to achieve. If you choose not to make a plan then you are literally ‘planning to fail’.

Silence Is Golden When Planning

It is often said that it is best to write these ideas down on paper using a pen as you feel it more than when you type. The finished plan can be typed up later if you want it typing up. Either sit at a table or relax in a comfy chair and turn off any TV’s and music that you might have playing and any other distractions like mobile phones.

Being alone is best unless you are making a joint plan with a partner, it is recommend that you really enjoy the silence to allow thoughts to come to the forefront of your mind.

It is nice to work with music playing but it can be distracting and it can prevent quality ideas and thoughts to be fully played out in your mind. For example, you might decide that you want to do something specific and you try and work out how and when you will fit it into your plan when a piece of music you really love comes on and before you know it you find yourself tapping your toes, humming or singing away to it and maybe reminiscing good times that the music pulls from your memory.

Music always pulls up past memories for me, I use music to associate with situations and can remember where I was and what I was doing at specific times in my life based on certain tunes. This is great but it does take your mind away from the task at hand, trust me I know, when the time comes to finish doing your plan for the day you will soon realise that you have only touched the surface and are left with a superficial plan of what you want to do but you had not given any deeper thought to the how or when.

year plan

The reason I suggest that you write up a plan for the rest of the year is that it is far easier to follow something rather than to try and think of ‘what to do next’. Many, if not all, successful people have plans and some of them are very detailed to the point that they plan on what book they will read and when.

Seriously, I kid you not, I recently read an article about past successful people like Edison and Carnegie and they would have their time planned out including their spare time so if they knew that they had an evening spare in let’s say two months time and wanted to read a specific book or draw up a plan they would schedule that into that spare time.

Yours does not have to be so specific and it should consist a fair amount of flexibility as life throws up challenges and complications or you might not yet be ready to ‘start’ a specific task at that time so you need to not fret that you don’t do everything at the right time or in the originally planned order.

What is important is the fact that you have a plan, a plan is like a map, it guides you to your chosen destination and tells you what roads you need to be on and which junctions and turnings you need to use.

A plan can be looked at regularly and it can also be modified but if you do not have a plan then you are more likely to not do the work, a plan is a blueprint and having something visual to look at and touch makes it all more real. It feels like a real plan and not just a mere ‘wish’ or ‘want’.

Working Blind Without A Plan

Occasionally I will sit down to write an article without a plan or an idea of what to write about and I will find that I may be sat for two-three hours staring at the blank screen trying to think up something to write about and I generally waste a lot of time.

Normally though I shall spend some time writing ideas for articles down into an ‘article ideas’ list that I have and I will add some points that I want to include. When I start to think up points for an article idea I also get image ideas and so I add them to the points and when the time comes for me to sit down and write I know what I am doing and I start writing as soon as the document is open.

year diary

Once you have your main monthly goals set out in your plan I recommend that you have a daily planner like this huge 2016 desk diary where you can plan and schedule those tasks to specific days and times.

Another great reason for writing up a plan now for the rest of the year is that you can allow yourself realistic chunks of time to work on projects which can be an antidote to that destructive thinking that comes when reading sales letters for the latest ‘get rich quick’ scheme.

People often start something and expect results to happen fast just as the sales copy hints at but they become disillusioned faster when they do not see any results then give up. At least with a plan if you give yourself six months to test or grow something then you are less likely to be sucked into false claims or give up when you have not experienced what are ‘unrealistic expectations’.

You can give a good amount of time to work at something and also set time targets to have specific things achieved by a date before moving onto the next part of your business building/life changing event.

In the online industry they recommend that you split test adverts, sales pages etc but unfortunately you cannot split test yourself using and not using a plan for the same year but if you have never written out and used a yearly plan before then maybe you should give it a go and compare this year to last year and see which was the most productive and most successful.

Sounds like a plan… right? 🙂