Tag Archives: Successful Action

The Return On Investment Principle: Are You Getting It Wrong?

There are many ways to look at a business and the most talked about is the principle of Return On Investment better known as the ROI.

The ROI is a measure of what a business gives back to you after you have invested into it. This is often a very important figure but it is also open to a lot of different interpretation. For example, Investment is often seen as a monetary investment which is a very important factor when running a business but it is not the only investment people can give to a business.

Time is another major investment which is also very important and something that many people forget about.

The idea of ‘Return’ is also open to interpretation, as many people see money as the only real return when they try to figure out the ROI and for most people this is true. In fact for everyone it is true but it is not the only ‘Return’ which is important. Again time or as many business people prefer to call it ‘time freedom’ is a very important ‘Return’ from their business.

The return for some is not in a monetary value or a value measured in time, at least not yet, the return for them is measured as a form of education. The return is the new set of skills they have developed or information they now possess which further down the line could generate them more money or free up time.

These factors combined can make a far better return but it doesn’t stop there, sometimes measuring the ROI is not always straightforward, the ideal results or ‘Return’ will not be seen today, or next week or may not be seen for quite some time.

For example I recently heard about a guy who spent around £30,000 investing in a franchise where he went around the country writing people’s wills for them. He offered a service that ensured his clients affairs and estates were properly dealt with when they die so that there are very few issues for their loved ones.

He is expected to make roughly £12,000 a year which means he will not see his investment paid back until he had worked at least two and a half years.

The return is not always determined on the amount of money that you have invested, what you do is a HUGE factor. Obviously, the £30,000 that was invested in the will writing business is a huge investment and it needs to have some return but that money itself will not bring back any returns as it only bought the franchise name and tools. It is the actually doing the work which will bring the money in.

So if the guy worked 40 hours a week and wrote 20 wills it would bring in ‘X’ amount per week but if he worked 60 hours and wrote 25 wills then it would bring in more money. If he only wrote 5 wills a week then he would earn less meaning that it would take a lot longer to earn back the £30,000 he invested.

Money can be ‘seen’ to have a direct return if it is used in the form of online CPC adverts as seen on Facebook.

People have ran a series of ads sending people to websites where they were either selling something, promoting a product or just relying on 3rd party advertising click revenue.

For every pound or dollar these advertisers spend they would generate two or more back and they would set out to improve the ROI for every pound/dollar they would spend.

Online businesses monitor everything they do or spend to get a complete ROI, in this article  Using SunFrogShirts To Generate Extra Revenue From Your Website I show you how to generate money promoting T-Shirts in posts and that it only takes a few minutes to do. The return on TIME investment can be huge especially if a post does well.

The ROI can be measured in many ways and I have already touched upon the fact that the education and skills you get from something is a return which has dividends later on in life. Over the years I have personally paid out a couple of thousand pounds for DVD courses and access to several online membership courses.

the digital academy online course 3

Inside The Digital Academy

the digital academy

For the first few years there were no monetary or time returns that I can say were beneficial and at times it caused some heated discussions with my better half but now, six years after I started I am now in an excellent position.

The list of the skills and ways I know how to make money online include…

  • I can work from home and from most places around the world,
  • I know how to create websites,
  • I know how to write articles and eBooks,
  • I know how to publish eBooks on Amazon Kindle, Free-ebooks.net and others
  • I know how to create YouTube accounts
  • I know how to create videos
  • I know how to create and use social media platforms
  • I know how to promote affiliate products like T-Shirts
  • I know how to build squeeze pages and op-tin boxes
  • I know how to run email newsletters
  • I know how to run membership sites
  • I know how to generate money from Google AdSense
  • I know how to run CPC & CPM adverts on Facebook and Google AdWords
  • I know rudimentary SEO practices
  • I know how to manage overseas workers

Not bad for a guy who spent twenty or so years working as a carpenter and joiner from the age of sixteen. I am sure there are many other things that I have missed off that list but it isn’t until now that I appreciate what the returns are from those initial investments of those thousands of pounds and the time I spent at weekends and evenings learning those new skills.

Even though it seemed costly, one course was costing me roughly £69 a month, I kept at it because I knew…

  1. I was learning a whole lot of new skills which I could take anywhere and change my life.
  2. I was ‘wasting’ more than £70 a month on food and drink using coffee shops, bars and restaurants including take away food.

Certainly none of the food and drink that I was buying was going to benefit my life or change it so if I was willing to spend money on things which basically were a waste then I could afford to keep investing in my future and education. I also decided to cut down on a few ‘nights out’ and ‘take away nights in’ to save some money.

beer and pizza

After all, if I wanted to change my life situation then I needed to do something and investing time and money into learning WAS THE THING I needed to do and spending on ‘non essential treats’ was not changing my life but keeping me stuck in the life I wanted to escape.

I would most certainly say that investing that time and money in myself has paid off now and that the return is a better life and a complete new skill set that I can take anywhere.

So when you are starting something new and you want to look at the ROI remember that it is not always about what you get back that same day or that it is solely reliant on the monetary investment, there is so much more to consider.

The one thing I think people need to consider is that ROI is a meaningless measurement if you invest money but do very little work.

Many people invest money on programmes, do very little then give up saying that the method ‘does not work’ or that they were ‘taught wrong’ when in fact their lack of focused constant action is to blame.

Actually doing work and doing that work constantly over a period of time is the most valuable investment a business needs. If one man can invest only time and no money but works hard for weeks at a project he can make it work whereas another man who can invest thousands of pounds/dollars into a project but does nothing will have nothing to show and no success.

It would be good if we could write just one eBook and have huge success from it or create just one video that goes crazy on YouTube that brings in a lot of money meaning that the ROI was into the thousands of percent but the truth is that is not always going to happen.

On Free-ebooks.net I see the name Mike Bozart everywhere, he is publishing a lot and I do mean a lot of short stories. It would appear that either he is doing a lot of writing and has 44 books on Free-ebooks.net as we speak.

books by mike bozart

He could be using the site as a traffic generator sending people to bigger and better books for sale on Kindle or to a website where there are audio books or adverts. I am not sure what his business model is, but I can say that it must be working. It is working because he writes plenty of books and the fact that he writes plenty of books shows that it is working, he has not written one or two and then given up.

He has invested quite some time into writing these short stories and they will bring in results, those better results will be dependant on the more time he invests in creating books.

Obviously if you invest a lot of your time and money in a project and the results are pointing to a complete failure then you should stop but it is often very hard to predict a failure or a success until a set time has passed but it is easy to give up too early and prevent that success from happening.

the digital academy

Think… And Stay Poor, Do… And Become Successful.

The most important factor in success is real action and not imagined action as many people will have you think. In the spiritual movement that is based on the theory of the law of attraction, coaches and gurus will tell you to think positive thoughts and that those positive thoughts will bring you positive results in your life.

This is only partially true… for example a positive person who thinks they can get all the girls he wants but never talks to or smiles at them will not get a date even if he spends every minute he is awake dreaming about talking to and dating girls.

The guy who is full of negative self doubt and thinks he is not dateable will not get a date if he too does not smile at or speak to women but if a man is full of negative self doubt, worry and thinks he cannot get a date but does go out of his way to smile and talk to women, he will eventually get a date. Even if his mental activity is in contradiction to his actions, his actions will reap rewards where his imagined action cannot.

As much as I love the law of attraction theory which states what you think about the most and what your mental state is mostly you will attract back into the physical world ie if you fear being poor you will constantly be poor…

or so the theory goes… I don’t fully believe that what you think alone attracts the similar situations into your life.

I remember watching a BBC documentary series studying some of the UK’s wealthiest business people and one guy who was a very rich magazine publisher said that his motivation for making millions was the fear of being poor. As a child he lived in poverty and he hated it, this fear of never having enough again was always with him… so why then was he a multi millionaire and not poor?

The reason is that instead of focusing on the fear and sitting around ‘thinking & imaging’ that he was getting out of poverty he took solid action, he took the steps that lead towards him going from a life of poverty to a life of great wealth.

Real applied action will always get the results that imagined action will not. We are told to close our eyes and see ourselves being wealthy and successful and that we should do this regularly to programme our minds to accept this as a possibility and a reality for us, which as a motivator is ok but it won’t make us successful. It cannot because it is just imagination, it can make us more relaxed, less stressed about stuff and motivated which is a great mindset for taking action but that is it.

It might start some cosmic wheels in motion and draw good things to us through the scientific law of vibration (law of attraction) but really it will not change our lives alone, we need to take action for that to happen. Let me explain like this:

I have written a lot of books and I do mean A LOT, A hell of a lot of books in fact. I have been writing fictional books and making up stories since I was a child covering topics like zombies, space adventures, alien invasions, terrorism and time travel but interestingly, the amount of books that people can actually read from my huge list of books is two.

both books

I have actually written into words only two fictional stories and they are only short stories. You can read them here if you are interested BernardCooper.com 🙂 (I am currently working on two more longer books)

In my mind I see the stories unfolding and I see the characters acting out as if I was watching a film on the TV yet they only remain in my mind. I can also see myself writing the books regularly and yet strangely books do not appear out of the ether until I physically start typing. It is this typing (real applied action) that creates the books that people can read which will start the process towards success.

I know that is obvious but what is important is that you remember ‘that very obvious part’.

Surprisingly most people do not think about it and carry on trying to ‘think & imagine’ themselves to success but that will never bring around success. Ralph Waldo Emerson said:

“The ancestor of every action is a thought”

A thought is the ancestor of action, without action a thought is just a thought…Without a thought there can be no action, without action no thought can become a success.

Thinking In A Montage

The other thing to remember with our incredible imagination is that the imagined world is not governed by time or the same laws of physics as the real world. In fact as I write this I can imagine myself writing a long book, I can see myself sat at my desk typing away knocking out page after page churning out thousands of words and I can see myself finishing off the book even before I finish this sentence.

I can also imagine that the laptop has suddenly become an old fashioned typewriter and that I pull the final page from it and lay it down ontop of a pile of hundreds of freshly written pages to my new book.

Our imaginations make long and hard work seem fast and easy, we can imagine a six month task into a five minute montage. It’s as if we dream in the style of a 1980s teen movie, everything we want to do can be condensed into a short montage and I think this is why people are seduced into the ‘thinking & imagination’ part of the law of attraction and overlook, by choice, the real hard work that success needs.

In fact let’s go one step further and really look into the imagination and the imagined word, while I write this article I am imagining myself…

…. wearing a Superman outfit, not the new dark one but the bright coloured camp one Christopher Reeves wore in the 1980s. I am hovering above my garden here in Gainsborough.

me as superman over garden

With a slight turn and a lifting of my legs I am now pointing towards Lincoln and I begin to fly. I am flying through the air towards Lincoln and my speed is increasing until I hit a comfortable 50 miles per hour. As I am going straight like a bird and not following traffic filled roads I reach Lincoln in a few minutes and it is not long before I am flying around the old Norman front of Lincoln cathedral.

me as superman over lincoln

It is a beautiful day, the sun is shining, the sky is blue and there are no clouds to be seen for miles. I decide to land on the roof of the cathedral and layout to enjoy the view overlooking all of Lincoln. I am feeling peckish and decide that this would make a great spot for a picnic and so I pull a lunch box and a flask from my red Superman trunks. (They were not there until now… isn’t imagination great?) I pour myself a cup of tea from the flask and pull out a beef sandwich from my lunch box to nibble on while I watch the hustle and bustle of the city below.

I am vegetarian and do not eat meat but this is no ordinary beef sandwich. This beef doesn’t come from a cow, I made it from a Star Trek style replicator. The replicator took all the elements like grass and water, and used some scientific alchemy magic just like nature does with a cow and mixed all the components turning them into beef. No cow is killed for this beef so it is good Karma beef and not bad Karma beef.

I invented and made this replicator when I was five years old using a cardboard box and some marker pens. I see myself drawing on buttons and dials and when I finish the cardboard box suddenly becomes a real meat making replicator…

replicator machine

What is interesting is that within five minutes I have travelled through thirty six years, become a child inventor using cardboard boxes and flown around Lincoln as Superman with sandwiches and a flask tucked away in my… well my lunchbox area and what is going to happen? Nothing as it was not real and it was just imagined.

But because I wrote it down you were able to read it and have a chuckle but the point is this, if you spend your time sitting and imagining your are a successful author, film director, business person or whatever it is you want to be, no matter what the ‘law of attraction‘ gurus tell you, you will not become a success until you take action.

You will not own that business if you do not stop dreaming it and start working at it, you will not become a published author if you do not stop dreaming it and start writing those books.

Would the world know about Harry Potter if J.K. Rowling just sat and ‘imagined’ the stories while drinking coffee in those now famous coffee shops in Edinburgh where she wrote the first book? Nope, the real step towards any success is ‘taking action’ no matter how small the step is you can only start to walk towards your chosen destination by taking steps.


Real action is the key and not ‘imagined action’ I apologise if I have written about what is an obvious point but most people do forget this important piece of the puzzle.

If you love Rhonda Burns ‘The Secret’ and are a fan of the ‘Law Of Attraction’ movement then think about this for a minute.

Imagine that you wanted to eat pizza in bed but you did not want to buy it or go and fetch it from a shop, instead you decided to sit in your bedroom and use your imagination and ‘manifest’ a pizza into your life.


You visualise yourself sitting and eating the pizza in your bedroom without questioning it, it is happening and you have complete faith that the pizza will be delivered to you.

So you put those vibrations out into the world and let us imagine that a close friend across town picked up on that message and thought… ‘You know what? it is nearly lunch time and I know [your name] loves pizza and they are at home today, I shall surprise them and have one delivered to their house’ and so that is what they do.

There you are sitting in your bedroom visualising eating that pizza when you hear someone knock at your door… a delivery driver is there standing at the door and in his hand is a box with a steaming hot pizza, not just any pizza but your favourite, the one you have been eating in your imagination.

How do you get that pizza into your bedroom so that you can eat it? You can spend another five minutes imaging that it is there in your bedroom but I doubt that the delivery driver is going to open your door, walk in with your pizza and bring it upstairs right to the room you are sat in.

You are going to have to get up and stop visualising and walk to answer the door, even if he did come into your house and called out for you you would need to shout to let him know whereabouts you are in the house. You have to do some work, you have to take action to receive the final part of the dream or whatever it is that you want from life.

You can image that you are a successful author or business person and you can have the great ideas that you need and you might ‘attract’  to you the right people and connections that you need but you are still going to have to take action to put the pieces together and get the results.

No inspired thought or idea will lead to a real physical success unless you take action, remember, as Ralph Waldo Emerson said, “The ancestor of every action is a thought”  Without a thought there can be no action, without action no thought can become a success.